Director David Gaddie launches The Colony

Director David Gaddie and veteran producer Susan Walker announced today the formation of The Colony, a multidisciplinary directing collective incorporating production, creative services and visual effects. Gaddie is a well-known international director who has earned an array of awards at nearly every major advertising award including a Gold Lion at Cannes.

The Colony has been formed to create great advertising in a continually changing advertising landscape. The Colony directors come from a variety of backgrounds including agency creative, design, post-production and performance. “The Colony directors all share the same passion for creating non-conventional concepts and stories in non-conventional ways,” says Walker.

Unlike traditional production companies, the team collaborates on everyproject, sharing ideas and putting forward solutions. “It’s more likean advertising agency model. We are interested in pushing theboundaries of what production is and the collective has a uniqueperspective. We want people to see us as an extension of their agency,”says Gaddie.

The Colony team works collaboratively fromoffices in Sydney, New York and Shanghai. This means they are able toutilize the resources of each office and location for any shoot.  TheColony has also partnered with B Reel  – the Swedish interactivepowerhouse – for European and US representation. Says Gaddie: “Knowingwhere the business is heading, it made complete sense to alignourselves with the true innovators in interactive. I love it – we areworking on amazing interactive projects that The Colony would neverhave been exposed to prior to this relationship.”  

The Colony’s first production, Coke’s Mother ‘Motherland’ spot for Smart, Sydney, is currently on air.