Dineamic appoints TRP to lead media planning and buying for direct-to-consumer growth

Dineamic, an Australian ready-meals company known for chef-made, nutritionist-designed meals delivered direct to your door and via select retail partners, has appointed TRP to lead media planning and buying across brand and performance channels. The appointment comes with a clear mandate to accelerate direct-to-consumer growth.

The scope covers paid social, search, programmatic video/display, traditional media, and always-on testing of creative variants and audiences, to strengthen brand health, consideration, and CAC efficiency.

Says Simon Philipponneau, Head of Growth & Brand Optimisation, Dineamic: “Our goal is simple but ambitious: to make Dineamic the brand Australians think of first when they want a ready meal that truly delivers on taste and quality. Achieving that means finding smart, cost-effective ways to reach more people — and to inspire them to experience our meals for the first time. Our partnership with TRP is key to making it happen.”

Says Steve Jemison, Head of Digital, TRP: “We’re excited to partner with Dineamic at this pivotal moment. Our goal is to combine smart media strategy with rigorous measurement so we drive sustainable direct-to-consumer growth, lower acquisition costs, and strengthen brand preference across every touchpoint.”

TRP is an independent media and creative agency built to scale brands fast by combining brand thinking, performance precision, and a healthy disregard for category convention.