Digitas Australia appoints James Hudson to the position of head of media based in Sydney

Publicis Groupe’s Digitas, the Connected Marketing agency, has announced the appointment of James Hudson who arrives as new head of media based in Sydney.

With over 16 years experience in digital, Hudson joins Digitas with the remit to further develop and grow the agency’s offering in Australia and New Zealand. Supporting clients across the region, his team is responsible for all strategy, implementation and management of media, including programmatic, SEO and social.

Hudson will report into Digitas Australia CEO, Adrian Farouk, and will work across all client accounts, including GSK, FCA and EA Games.

Says Hudson: “Digitas has an amazing offering across a number of different areas including tech, creative, strategy, content, data and analytics. Media is an integral part of this and therefore a best in class media division is being formed to support the business.

“Increasingly clients want their agencies to help navigate the ever more complex digital ecosystem and this requires different skillsets and capabilities to work in an integrated way in order to deliver innovation. Just named Campaign’s Australian Digital Agency of The Year, Digitas has a pedigree of doing this extremely well.”

Says Farouk: “We are excited to have James join the team and we look forward to further developing a media department that has the knowledge, capability and expertise that is expected from the Digitas brand.”