The Works acquired by RXP Services

RXP Services has announced that, in line with its digital strategy, it has acquired one of Australia’s leading digital and creative agency, The Works.

Says Ross Fielding, CEO, RXP: “The acquisition of The Works just made sense. It is a really strong fit with RXP’s evolving business model as we continuously seek to grow our digital services offering. The future is all about digital, and the acquisition of The Works significantly enhances our capabilities in this area.

“In addition to extending RXP’s already strong digital customer experience delivery capability, it also increases our presence in NSW and further diversifies our customer and revenue base which is crucial for a sustainable business. We strongly believe this acquisition will allow a deeper level of client engagement and, therefore, higher client satisfaction. My team and I are very excited about this acquisition and we expect to create some digital waves in the industry.”

Says Damian Pincus, co-founder, The Works: “In RXP we have found a future focused, innovative and culturally aligned partner at a time when the business of marketing communications continues to undergo significant disruption. Clients increasingly want to engage with consumers at a deeper and more personal level and as digital transformation specialists RXP have a wealth of experience in this area. This is an exciting partnership and will complement our core brand strategy and creative offering enabling us to further deliver for our clients and people.”

Having established itself in Sydney in 2002, The Works has developed a unique set of services and a refreshing client approach that has seen them named as Independent and Customer Experience Agency of the Year, in addition to winning local and international awards for advertising effectiveness.

It works with clients including Optus, News Corp, Masterpet, Visit Canberra, Tata Beverages, ING and Sanitarium, to develop cutting edge brand marketing strategies and creative.

The addition of The Works will provide RXP further scope to capitalise on Australia’s rapidly growing digital economy, which is valued at $79 billion, and is fully aligned with the company’s strategy to be a leading digital partner.

This acquisition will dramatically strengthen RXPs “end-to-end” delivery capability for its clients by connecting brand strategy and creative to the Company’s existing client work. This will ensure a deeper level of engagement with current clients, as well as representing higher value work and significant cross-sell revenue opportunities.

With approximately 85 per cent of revenue derived from NSW, the acquisition further enhances RXP’s presence in the state.

(Pictured L-R: Douglas Nicol, Kevin Macmillan, Damian Pincus)