Digital design + voice experience agency VERSA relaunches; sets sights on global expansion
Today marks the official launch of VERSA, the digital design and voice experience (VX) powerhouse.
Merging the capabilities of one of Australia’s largest independent digital experience and design agencies, Deepend Melbourne Pty Ltd with first to market and leading voice experience (VX) agency, VERSA.
Now merged under the single VERSA brand, Deepend Melbourne originally launched VERSA in 2017 as the first enterprise level VX agency in Australia. Quickly establishing itself as a pioneering and innovative force in the developing VX market, VERSA scooped Emerging Agency of the Year at both Mumbrella’s and B&T’s Agency of the Year Awards 2018 whilst Deepend recently won AdNews’ Employer of the Year.
Says Kath Blackham, founder and CEO, VERSA: “This is an extremely exciting new venture and one that establishes VERSA as an expanded yet truly independent agency sitting at the forefront of where marketing and technology meet. We are experts in building robust, future-proofed and large-scale digital platforms for clients that take full advantage of the possibilities offered by AI, augmented reality and voice technology.”
With the growth of devices such as Google Home and Amazon Alexa, VERSA has identified voice experience as essential for a brand’s ongoing ability to connect with customers in a market where it’s predicted that 30% of all web-browsing sessions will be done without a screen by 2020. Bringing together an interdisciplinary team of 50+ creatives, strategists and technological specialists, VERSA is uniquely positioned to push the possibilities of voice and AI.
Says Jonny Clow, managing director, VERSA: “We’re new and improved. The VERSA culture is exceptionally special and I’d go so far to say as unrivalled – it’s about passion, innovation and expertise. Essentially, we’re about connecting with customers in more meaningful ways to make businesses more successful.”
Clow recently took the MD helm at VERSA following a highly awarded local and international career working for iconic brands across the UK, USA and Australia. Clow founded BD Network in Melbourne in 2010. Recently client services director at VMLY&R, and with 20 years in the industry and a host of awards to his name, Clow is passionate about VERSA forging a path of continued digital and VX innovation.
Recent management level talent acquisitions by VERSA also include technical director Guill Rodas. Rodas joined the business following 10 years at Isobar, attracted to make the move to its highly collaborative culture and the cutting-edge technology the agency is exploring.
Experiencing year on year revenue growth at 46% and with an enviable portfolio of diverse and leading brands including beyondblue, Dairy Australia, Nova, Village Cinemas, Domino’s, nib, Red Cross and Scenic; VERSA is perfectly poised to set the pace for VX innovation and large-scale digital design in Australia and internationally.
With the pioneering and bold leadership of Blackham and her management team, VERSA has an aggressive expansion plan in place with VERSA Sydney, Singapore and US offices underway and on the radar for the business.
VERSA was recently featured on ABC News, Triple J, Today, Sunrise, BBC and more regarding the agency’s move to a 4-day working week, which has been trailed since July 2018 with great success.
To celebrate its launch to the market and to discuss what’s now and next in VX, VERSA is hosting an industry breakfast in Sydney on June 13th at 7.30am – Beta Bar, 238 Castlereagh Street. Please register here – https://www.eventbrite.com/e/versa-voice-session-sydney-tickets-61625030124?aff=ebdssbdestsearch.
5 Comments
VX? Give me a fuking break.
Do people actually read this stuff?
The four day week is not 32 hours… it’s still a full week with a day that can be used to work or go to the dentist:
“The four-day week at Deepend is simple. The office is closed every Wednesday so there are no client or internal meetings on that day. Staff can choose to either work longer days on other days and have Wednesday completely off or work from home on a Wednesday and fit the day around what else they have on. ”
Notice the work longer hours bit?
An uninterrupted day is more productive, some flexibility is beneficial- but the hours are still being done.
Global expansion? Let’s see.
Versa are really pumping out the puffery.
Bravo, Versa. Flexibility around how a full-time workload is delivered sends most agencies running for the hills. Trust me – I’ve proposed it time and time again. (Less time commenting on Campaign Brief, @Blah Blah, and maybe your five days could be squeezed into four as well.)
@Blah blah an indie trying to change the industry and succeed at the same time? How dare they. You literally don’t have to read it.
What’s new? Negativity for the sake of Negativity. Campaign Brief, you never cease to disappoint. You are an embarrassment to this industry,