DHL Import Express targets Australian small business owners with ‘The Imported Ad’ DM campaign via Clemenger Proximity Sydney
January 13 2013, 8:30 am | | 3 Comments
To prove that DHL Import Express is the safest choice when small business owners need to import things quickly from overseas markets, Clemenger Proximity Sydney took out an ad in the Shanghai Business Daily and sent it to small business owners in Australia.
The ad (the only English in the entire paper) clearly stated that DHL would have a copy in their hands within 3 days. DHL Import Express then put their own import service to the test.
All copies were successfully delivered within three days with a staggering 60% arriving on day two. The Chinese translates as: This message will be sent to Australian import customers, we hope you’ll be doing business with them soon.
3 Comments
Page 48 of D&AD 1989. It’s great when an agency recycles stuff.
When the account was at M&C, it was done then as well, around 10 years ago. It just goes to show when you try to do integrated stuff, you should know what you’re doing…
God who was even alive in 1989? And speaking of God, didn’t he have the last original concept? Nothing in this industry is totally original – nothing – not even these comments. Of course people have posted newspapers before. Of course the colour red had been used before. Blah de blah. It’s a great idea well executed. Congrats.