DHL Express ANZ appoints specialist digital marketing and media consultancy Mindbox

Specialist digital marketing and media consultancy Mindbox has bolstered its client roster, winning the DHL Express work across the ANZ region.

This strategic partnership has been built on big thinking, collaboration and counsel, with the Mindbox team assisting DHL Express in a move to create greater efficacy and efficiencies in content delivery and driving engagement.

A core part of the engagement builds on Mindbox’s commitment to supporting full transparency and owned data; ensuring DHL Express’ in-house team can go beyond campaign-to-campaign tracking of consumers, moving to full visibility of the customer experience. This is especially important for products and services that have long customer journeys such as logistics.

Says Nic Halley, founder and CEO of Mindbox: ”Our focus on test, learn and optimise mirrors the DHL Express approach, and has been built in line with our belief in 100% transparency with clients and a firm understanding of their goals. Data is an essential resource for business strategy – a source of intelligence for making robust business decisions. We are looking forward to driving stand out results through this partnership.”

Says Marie Banfield, digital marketing specialist at DHL Express: “ANZ is seen as a huge digital opportunity in the global market for DHL Express, so it was vital to ensure our activity is market-leading, treading new ground when it comes to transparency and data insight. In the Mindbox team, we’ve found the ideal agency partner and trusted advisor who will assist us to navigate DHL’s complex needs in digital media, now and as programmatic shapes the way media is sold.”

Mindbox has 17 years of specialisation across media, search, programmatic, social, behavioural marketing, and its associated data.