Despite not fully supporting the local ad industry, CommBank determined to support local cricket
November 28 2010, 5:26 am | | 39 Comments
The Commonwealth Bank, via U.S. agency Goodby Silverstein & Partners, San Francisco, has launched a new spot to run during the cricket season, created by Goodby’s Belgian-expat CD Erik Vervroegen and U.S. creative team, and directed by French film director, Jean-Pierre Jeunet.
The bank’s support extends from the Commonwealth Bank Series and the national men’s and women’s teams, right through to the community level of local clubs and teams with their Grants for Grassroots Cricket program.
In addition, more strategic spots have also just been released:
39 Comments
It’s just so..bad.
The voiceover is appalling.
It’s HORRIBLY written.
And the ball ‘hit so hard it goes into space’ bit is one of the oldest advertising cliches.
Oh, and in the end – it was just a DREAM!
If Commonwealth bank want to ingratiate themselves with Australians, here’s a couple of suggestions.
Firstly, don’t take your business offshore and then produce shit work.
Secondly, well, there isn’t a secondly. The average Australian thinks you’re a bunch of moneygrabbing c#@s.
Whatevs
8:16 – What you said, times two.
Plus the aussie one day side has been wearing that horrible green since CBA have been sponsoring
All i can say is WOW… that is really bad. Why did they go offshore to get both creative and production? There are any number of people in Oz and NZ who could have done this better and probably cheaper.
Massive fail.
Proves that even with the best Creative Director, the best Director and the best Agency in the world, a shit client (or a shit client service team on the agency side) produces absolute shit work.
Of course Jeunet is going to come up with some nice visuals- but what’s with the sound?
“Let’s do a quick 5 minute mash up of Chariot’s of Fire and Gladiator on a 90’s Casio keyboard.”
Who are they trying to appeal to? The AusKick spots have always been good for this category. At least they are genuine and real!
Definitely not the agency. Must be the client.
Still, it’s better than some of the shit bank stuff I see on the box.
#fail
What is wrong with this Com bank stuff, apart from the appalling attempts by these Americans to Opfafy one of Australia’s (or is it NZ’s now ) institutions, is that it strives to produce advertising, not communication.
Lets not say anything, but lets do it with ‘award winning’ style.
Mr Norris, you come from a country that produces some good advertising, please be a good neighbour and get rid of this crap and all who produce it.
pathetic.
For Goodness sake. When will Comm bank recognise that Aussies know best what Aussies know best. Admit that Goodbys was a mistake……
It’s the lack of attention to detail that grates on me.
Firstly, no one in their right mind would set a field like that.
And secondly, if this is a test match, why are they a) playing at night and b) playing with a white ball. Or if it’s a one dayer or Twenty20 game, why are they playing in all-white?
Amateurs.
yes it is clear that NO australian could have directed that.
theyve got more taste
6,02 What would CommBank management know about making good ads. They’re only interested in fat profits.
Eric should have stuck to nice pro-active print for playstation.
This insult to our profession wont go on for ever.
The campaign has been unloved by most CBA employees from the beginning. The marketing heads have been in spin overdrive with invented and cherry picked research to keep management and media on side.
But in the end no amount of spin can save work this bad and stupidly expensive.
8:30,
management 101: there was never a mistake, however, in the interest of greater profits, increased sales and culturally relevant creative, we can offer a alternative to the current arrangement that will support your current structure.
We look forward to growing with you.
Saying “YOU WERE WRONG” never really makes for a great start to a relationship.
Just shows how hard it is to win a lion with real work
Determined… to shaft the local industry.
I’m not one for using local talent for the sake of it
but come on, there’s plenty of agencies here
that can do better. I can’t imagine briefing Yanks to get
the Aussies to understand is a good process. More like
they have a chip on their shoulder (remember their 360 agency
stuff up). Have to agree with 6.51 and it looks more like baseball, Doh!
Anonymous 6:51 am you make it sound like superficial crap. Surely not!
this is how you do it.
http://www.youtube.com/watch?v=FigvEfwoyt8
nice conform 😀
the sound when he hits the ball isn’t right. they just grabbed a baseball library sound effect.
That Vodafone spot is great.
I’ve heard the bank won’t even let Aussies work on the account at Goodby’s.
That’s just plain racial discrimination from one of Australia’s biggest institutions.
There are a lot of talented Aussies available these days. The spots could definitely benefit from a bit of Australian insight or humour – even simple stuff like the colour of their shirts when playing a test match, or being able to craft the gag slightly differently so it’s culturally relevant, or not casting Paul Keating as your brand manager.
It’s sad to see an institution discriminate so harshly against their own people, and take money and jobs offshore, but what can you do?
Racism sux.
Anonymous who pointed us to the Vodafone spot has made the point beautifully.
You should have put your name to your comment.
haha! sweet headline
11.15, you are completely wrong, there are some aussies that work on Com bank account @ goodby’s. Would like to say who they are but they are just as embaressed as we are with the crap coming out of that agency
I hate the fact they don’t support Australians,
in this industry and I’m not even Australian.
People hate them and that can’t be good for the
brand. great marketers at CBA WTF.
The word on the street is that the only reason that this account went to Goodby’s is because one very flamboyant decision maker wanted to spend a considerable amount of his year in San Francisco.
1:34 – I heard differently, if Australian creative’s are working on it, the bank wouldn’t know about it – they requested no Australians on the account, even creatives who have worked in Australia.
That was a while back, and of course, things may be different now.
This hits the nail on the head. Middleditch 1999.
http://www.youtube.com/watch?v=YnjSCdAkcZI
Which agency did the vodafone spot?
Vodafone “The Ashes”
CREDITS
Agency: Host
Creative: The Jamboree
Production: @radical media
Director: Patrick Hughes and Nick Ball
Media: Ikon Communications
Bottom line……..wake the $%#^ people…nothing will change at present as 9:38 is almost right on the button. CBA research is done from NZ I think who also do ASB’s research…..oh and the MD of the research company just happens to be the wife of one of ASBs former top execs and a best pal of none other than Mr Norris….add it all together and this is the result….crap advertising that they think is brilliant!
you can’t polish a turd but you can roll it in glitter!
Yep @9.35 that’s right.
The other thing is the CFC meant a general flight to the big banks and the CBA benefited most from that.
But at CBA Marketing la la land it was all down to the brilliant advertising that is apparently loved and embraced by all Australia. They have carefully crafted and cherry picked research that says so.
CBA might be screwing their customers, but their own marketing department is screwing them.
And there wasn’t an Australian director who could make that???
Very unAustralian from the “Commonwealth Bank of Australia”