Designed By Apple In California is etched on the back of every Apple product. This new spot via TBWA\Media Arts Lab, Los Angeles explains why
TBWA\Media Arts Lab, Los Angeles has launched a new :60 second TV spot, ‘Our Signature,’ and animation piece, ‘Intention’.
Designed By Apple In California is etched on the back of every Apple product. Here, the commercials explain why. The spot aired on TV in the US last night, and the animation piece is live on Apple.com.
‘Our Signature’
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum
GCD: Chris Ribeiro, Drew Stalker
ACD/AD: Zamir Antonio, Melinda Keough, Niraj Zaveri
ACD/CW: Kevin Butler, Brooks Jackson
AD: Joe Fotheringham
CW: Rob Goldenberg
Executive Producer: Mike Refuerzo
Agency Producers: Hank Zakroff, Mallory Gordon, Tessa Kocourek, Woody Smith
Production Co: Radical Films
Director: Derek Cianfrance
DP: Matthew Libatique
Editorial Company: Nomad Editing Company, Inc.
Editor: Jared Coller, Billy Sacdalan , Tom Muldoon
Post Co: Company 3
Lead Smoke Artist: Brian Robinson
Lead Flame Artist: Glenn Bennett
Colorist: Tom Poole
‘Intention’
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum
GCD: Chris Ribeiro, Drew Stalker
ACD/CW: Brooks Jackson
AD: Danny Duran
CW: Zane Miller, Rob Goldenberg
Executive Producer: Mike Refuerzo
Agency Producers: Mallory Gordon, Ben Bragg, Stephanie Gocke, Tessa Kocourek
Production/Animation Co: Buck
Director: Buck
6 Comments
but they really shoudn’t make ads
Designed by Apple in California.
Built by Foxconn in China.
In a building that had to install suicide nets to stop workers leaping to their deaths.
http://www.bloomberg.com/slideshow/2012-03-30/inside-apple-s-foxconn-factory.html#slide9
Usually a product fails to meet the expectations created by its advertising.
In this case the advertising fails to meet the expectations created by the product.
Does Duncan, Eric, Chris Ribeiro, Zamir, Melinda, Niraj, Kevin, Brooks, Joe and Rob all use the same Getty Images account?
Sheesh. That stinks
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