Dentsu has today announced the launch of Dentsu Creative in Australia and New Zealand, as part of the creation of a global full-service creative agency, Dentsu Creative.
Dentsu Creative brings together dentsuMcGarry Bowen, Isobar, 360i and Dentsu-branded creative agencies under a single brand around the world. In Australia, this means BWMdentsu, dentsuMB, Isobar, Haystac, and Cox Inall will be brought together under one entirely new network, brand name and go-to-market approach to support unlocking the dentsu difference.
CEO of Dentsu Creative ANZ Kirsty Muddle said the new agency gives clients access to the full capabilities of dentsu, combining horizontal creativity with, data, media and CXM to deliver end-to-end modern creative solutions: “We have created an agency to connect brands and businesses to the future through the power of modern creativity.
“The modern world is more complex to navigate than ever for brands and businesses. We need to simplify our business to break down agency silos and seamlessly connect our talent around the right client opportunities at the right time.
“We are driven by our clients’ needs for creative that creates new behaviours, is made possible by technology, made personal by data, and made powerful by emotion. At the centre of our creative thinking is a deep understanding of consumer behaviour.
“To deliver modern creativity, we need an agency that can operate seamlessly across technology, data, and creativity, led by teams who reflect the modern world with a mandate to make a difference to people and the planet.
“Dentsu Creative brings together our 120-year Japanese heritage in craft, innovation and technology and our deep understanding of modern media and contemporary culture. We are launching a modern creative agency with deep expertise in modern brand building, through entertainment, content, and culture, structured to facilitate and accelerate the creation of our product.
“Our creative product is the ultimate driver of our success and our clients’ businesses and a powerful economic multiplier.
“By integrating our teams, Dentsu Creative clients now have access to the minds of 45,000 brilliant people, bringing diverse backgrounds from across the entire dentsu network to solve a problem and deliver new ideas.”