Dentsu Network West to open Sydney agency in February with founding client Toyota Yaris

November 26 2010, 10:15 am | BY Kim Shaw | No Comments

Thumbnail image for Screen shot 2010-11-23 at 5.29.27 AM.jpgA week after CB broke the news of their impending arrival, US based Dentsu Network West (which formed October 1) announced today that it will expand its presence into Australia in 2011 to provide support for multinational clients and forge partnerships with local Australian businesses.

Toyota Australia will be its first client, awarding it agency-of-record responsibilities for Yaris, Toyotaʼs most popular model in the subcompact car segment, which Toyota yanked off Droga5 Australia just months after winning the brand, which resulted in the sudden resignation of divisional manager national marketing Peter Webster.

Dentsu and Toyota already have relationships in virtually every corner of the globe.

“As a network, our primary purpose is to provide services that enable our clientsʼ success in any market they aim to reach,” said U.S. based Tim Andree, CEO of Dentsu Network West. “Weʼve been interested in Australia for some time now, and are excited to be investing in this market.”

The new office will be based in Sydney, and begin operating by the middle of February, 2011.