Dentsu Creative, Bangalore named Cannes Lions Agency of the Year; 1st Indian agency to take title

Dentsu Creative Bengaluru has been named Cannes Lions 2022 Agency of the Year in the final ceremony of the festival, which also included the Special Awards.

 

Dentsu Creative Bengaluru is not only the first agency from India to be named Agency of the Year at Cannes Lions, but its awards tally makes “The Unfiltered History Tour” the most awarded campaign from India in the history of Cannes Lions.

Says Simon Cook, CEO, LIONS: “Cannes Lions is a global platform, and it’s been an incredible week, as the global creative community reunited in Cannes once again. Our community came together from across the globe, and from every corner of the industry, to drive progress through creativity, for business, the planet, and society at large. I would like to congratulate everyone who entered, who made the shortlists and who won a Lion to set the benchmark for creative excellence on the global stage.”

Special awards announced:

Creative Company of the Year (formerly Holding Company of the Year):

1. WPP
2. Omnicom
3. Interpublic Group

Network of the Year

1. Ogilvy
2. FCB
3. DDB Worldwide

Independent Network of the Year

1. Serviceplan Group
2. GUT
3. Rethink

Independent Agency of the Year

1. We Believers, Brooklyn, USA
2. Serviceplan, Munich, Germany
3. 4creative, London, United Kingdom

Palme d’Or

1. Smuggler, USA
2. ICONOCLAST, Germany
3. Somesuch, United Kingdom
4. Virtue Worldwide, USA
5. Zauberberg Productions GmbH, Germany

Creative Brand of the Year

1. Burger King
2. Vice
3. Apple

Regional Network of the Year

Regional Network of the Year – Asia Pacific

1. Dentsu
2. Ogilvy
3. Leo Burnett

Regional Network of the Year – EMEA

1. Publicis Worldwide
2. Ogilvy
3. BBDO Worldwide

Regional Network of the Year – Latin America

1. Ogilvy
2. DDB Worldwide
3. VMLY&R

Regional Network of the Year – North America

1. FCB
2. Leo Burnett
3. VMLY&R

Agency of the Year by Track

Agency of the Year – Classic
DAVID, Madrid, Spain

Agency of the Year – Craft
Serviceplan Germany, Munich, Germany

Agency of the Year – Engagement
AFRICA, DDB, São Paulo, Brazil

Agency of the Year – Entertainment
VMLY&R, São Paulo, Brazil

Agency of the Year – Experience
Dentsu Creative, Bangalore, India

Agency of the Year – Good
DDB México, Ciudad de México, Mexico

Agency of the Year – Strategy
FCB Canada, Toronto, Canada

Independent Agency of the Year by Track

Independent Agency of the Year – Classic
We Believers, Brooklyn, USA

Independent Agency of the Year – Craft
Serviceplan Germany, Munich, Germany

Independent Agency of the Year – Engagement
Jung von Matt DONAU, Vienna, Austria

Independent Agency of the Year – Entertainment
Mirimar Los Angeles, USA

Independent Agency of the Year – Experience
We Believers, Brooklyn, USA

Independent Agency of the Year – Good
Edelman, New York, USA
We Believers, Brooklyn, USA

Independent Agency of the Year – Strategy
Rethink, Toronto, Canada

In the Young Lions Film, the Gold went to Sweden’s Axel Bringel, Creative Director, BCW Stockholm and Joel Hördegård, Director of Photography, Freelancer.

During the Awards Show, AB InBev were awarded as Creative Marketer of the Year and Colleen DeCourcy was honoured with the Lion of St. Mark.