Dentsu Australia officially opens – based out of Oddfellows’ office but ‘no plans to merge’
Dentsu Australia has officially opened in Sydney as the latest arm of the North American Headquartered Dentsu Network West, working with foundation client, Toyota.
Dentsu Australia will be led by managing director, Emma Hancock (pictured), who has recently arrived from Dentsu Canada, where she was a vice-president, group account director.
Hancock says the establishment of the office heralds a new era of innovation for clients in the Australian market: “One of the most exciting things about the establishment of this office is the opportunity to introduce the Dentsu philosophy and way of working not only to our clients, but to the entire industry,” said Ms Hancock.
“We’re all about ‘Good Innovation’, not innovation for innovation’s sake. We are known for combining creative ideas with technology and then pushing forward with an entrepreneurial spirit which surpasses the expected.
“Good Innovation’ leads to remarkable results for our clients. It’s how we have become the largest agency in the world with a truly global network. We can’t be thought of as ‘that Japanese agency’ anymore.
“Dentsu has carved out a place for itself in geographies as diverse as North America, South America, the UK and Europe. Now it’s Australia’s time.”
Dentsu Australia will operate out of the Oddfellows offices, and Hancock says that the affiliation between the two agencies is long standing: “Dentsu and Oddfellows have had a collaborative, professional relationship for quite some years now, born out of working to service mutual clients internationally. Toyota is obviously a good example of this,” said Ms Hancock.
“Although we will both be working out of the same space, we remain two very distinct agencies with no plans to merge. Dentsu and Oddfellows have signed a very practical and complementary Service Agreement that will allow us to work to our different strengths. It’s a very strategic alliance.”
In its most basic form, the Dentsu Australia and Oddfellows Service Agreement covers: Lease of office space; Shared receptionist support; IT support; Access to production facilities and Product Services Managers
Dentsu is committed to building the Australian agency and Hancock says that the challenges presented by operating in a new market will serve as motivation to work harder and smarter to achieve the best possible outcomes for both our clients and the Dentsu Australia team.
13 Comments
I thought that Japanese agency would write some good PR, not just PR for PR sake.
yawn…
Living on the Edge now Emma – way to go!
So are Dentsu ‘sharing’ creative talent with Oddfellows too? Interested to know just how independent they both really are.
Haven’t I seen Emma in an Olay magazine spread?
I’ll work there for free.
This is so exciting.
I am so sick of all the innovating we do here purely for innovation’s sake.
Hurray!
i can’t wait to see the generic, run-of-the-mill stuff you start churning out for Toyota.
What Dentsu wants, Dentsu gets.
If you officially launch your agency in Australia you don’t do it out of the offices of another agency. What utter bullshit spin.
We were warned that the devil would appear in a seductively beautiful form, and by crikey it has.
Nice move for dentsu.
Could this creature be real or is a devilishly clever and skilled Photoshop job designed to seduce?
Previous release said they arrived in Jan. Have they won even a single account? Have they delivered one single ad for Toyota. That’s a double NO.
It’s a very innovative start alright. Keep smiling Emma
when the government does it’s census do they class two people living in the same house, using the same toilet, doing laundry together and sleeping in the same bed as not de facto? the situation is no different here.