dentsu Aotearoa promotes Rachel Anderson-Cormack to Group Managing Director

dentsu Aotearoa has promoted Chief Client Officer Rachel Anderson-Cormack to Group Managing Director, where she will lead the dentsu Aotearoa team with a focus on the integration of capability across practices, client solutions, and continuing the momentum of the business’s award-winning culture.

Anderson-Cormack joined dentsu Aotearoa in 2019 as Head of Commercial Operations before being promoted to Chief Client Officer in 2023. With over 20 years of experience across agency and media owner roles in New Zealand, she brings deep industry knowledge and a proven track record of commercial leadership.

Says Rob Harvey, CEO, dentsu ANZ: “I am incredibly proud to announce Rachel’s promotion. This is a very well-earned recognition of the outstanding contribution she continues to make to our business, and a great reflection of the strength and stability we have within our dentsu Aotearoa leadership team. Rachel’s commitment to our people and focus on delivering the right outcomes for our clients have been instrumental in our success.

“Having worked closely with Rachel for many years, I’m confident she will continue the momentum we have with a focus on innovation and delivering meaningful impact for our clients.”

Says Anderson-Cormack: “I’m excited to step into this new role and contribute to dentsu Aotearoa’s continued momentum. This agency is something truly special – a business that is values-led, people-first, and focused on delivering work that creates impact.

“I feel incredibly privileged to step into this new role and work with the talented leadership team across media, creative and CXM and continue to deliver innovative impact for our clients.”

dentsu Aotearoa is widely recognised for its culture, collaboration and innovation. The agency was named Supreme Winner at the HRNZ Awards, is a current finalist for New Zealand’s Best Place to Work and has received accolades at major local and international shows including Cannes Lions, Axis, Beacons, Effies and Marketing Awards. Dentsu Aotearoa was also the most awarded agency at the 2024 IAB Digital Advertising Awards where the agency took home Best in Show.