Dentsu Aegis Network appoints Michael Bass to chief investment officer role at Amplifi ANZ

Dentsu Aegis Network (DAN) Australia and New Zealand (ANZ) has today announced the appointment of Michael Bass as chief investment officer for Amplifi ANZ, the Group’s investment unit.

With over 20 years’ experience, Bass’ career is expansive – encompassing a range of senior investment and trading roles across the media sector. Bass joins Amplifi from Network 10.

Bass will be responsible for developing and driving DAN’s media investment strategy, as well as identifying new and improved ways of working with media owners to maximise value, innovation and outcomes for clients.

Says Henry Tajer, CEO, Dentsu Aegis Network ANZ: “I’ve had the pleasure of working with Michael in the past. He is a very effective professional and has created and delivered significant value for clients throughout his career. He will partner with the Group’s businesses to do the same for our clients.”

Says Bass: “It’s a great privilege to be stepping into this role and leading Amplifi into a new era. I look forward to joining the team and working closely with our media partners to deliver exceptional results for clients.”

Bass assumes the new role from Monday 2 September.