Deloitte Digital leads the Aussie agency pack at shortlist stage of LIA Creative Use of Data

October 29 2021, 9:41 am | BY Ricki Green | No Comments
Deloitte Digital leads the Aussie agency pack at shortlist stage of LIA Creative Use of Data

Australia has scored six finalists at the shortlist stage of London International Awards’ (LIA) Creative Use of Data category, led by Deloitte Digital with three finalists for Belong “Carbon Thumbprint” followed by Ogilvy Australia with two for AAMI “Warning Spots” and Thinkerbell with one for B Honey “The Purple Hive Project”.

 

There was a total of 44 entries Shortlisted from 15 different countries. The United States leads with ten entries shortlisted, followed by Germany with seven and Australia with six shortlisted entries.

Wesley ter Haar, Founder and Executive Director of Media.Monks, Amsterdam led the inaugural Creative Use of Data jury as they viewed and discussed the entries that demonstrate the fundamental role of data to inspire, empower and enhance creativity. Joining Wesley in this globally diverse jury were Cristino Battista, TikTok Italy, Milan; Seddik Cherif, Twitter, Paris; Emma de la Fosse, Digitas UK, London; James Greaney, CHE Proximity, Sydney; Adam Kerj, Accenture Interactive, Copenhagen; Raymond Ng, Freelance, Kuala Lumpur; Nish Shah, Initiative Media, Toronto and Mary Toves, The Walt Disney Company, Glendale.

Winners for all media will be announced on 17th November.

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist

CREATIVE USE OF DATA SHORTLIST 2021 (by country):

AUSTRALIA:

Deloitte Digital Australia

·       Belong “Carbon Thumbprint” in Data Integration

·       Belong “Carbon Thumbprint” in Data Visualization

·       Belong “Carbon Thumbprint” in Data-Led Creativity

Ogilvy Australia, Melbourne

·       AAMI “Warning Spots” in Data-Led Targeting

·       AAMI “Warning Spots” in Real-Time Data

Thinkerbell Australia

·       B Honey “The Purple Hive Project” in Data-Led Creativity

 

BRAZIL:

Wunderman Thompson, São Paulo

·       Coalizão Negra por Direitos “Genocide Targets” in Data Visualization

 

FINLAND:

hasan & partners, Helsinki

·       Neste “The Most CO2-Friendly Route” in Data Collection and Research

·       Neste “The Most CO2-Friendly Route” in Data Integration

·       Neste “The Most CO2-Friendly Route” in Data-Led Creativity

 

FRANCE:

BETC Paris, Paris

·       Citroen “The Pocket Dealership” in Data-Led Targeting

·       Citroen “The Pocket Dealership” in Social-Powered Data

 

GERMANY:

INNOCEAN Worldwide Europe, Berlin

·       Parkinson’s “Printed by Parkinson’s” in Data Visualization

·       Parkinson’s “Printed by Parkinson’s” in Data-Led Creativity

 

MRM Germany, Frankfurt

·       Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data Collection and Research

·       Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data Integration

·       Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data-Led Creativity

·       Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data-Led Targeting

 

Serviceplan Germany, Munich

·       METER Group “Meltdown Flags” in Data Visualization

 

HUNGARY:

White Rabbit Budapest, Budapest

·       Terms Against Bullying in Data Collection and Research

·       Terms Against Bullying in Data-Led Creativity

 

INDIA:

Ogilvy India, Mumbai

·       Cadbury Celebrations “#NotJustACadburyAd” in Data-Led Creativity

·       Cadbury Celebrations “#NotJustACadburyAd” in Data-Led Targeting

·       Cadbury Celebrations “#NotJustACadburyAd” in Real-Time Data

 

JAPAN:

Geometry Ogilvy Japan, Tokyo

·       IBM “Second Life” in Data Integration

·       IBM “Second Life” in Data-Led Creativity

 

SOUTH AFRICA:

Promise, Johannesburg

·       Castle Lite “Cold Tracker” in Real-Time Data

 

SWITZERLAND:

Havas Village Geneva, Geneva

·       CANAL+ “Waiting Wins” in Data-Led Targeting

 

THE NETHERLANDS:

Ogilvy Social.Lab Amsterdam, Amsterdam

·       Volvo Cars Nederland “Volvo LifeSaver” in Real-Time Data

 

TURKEY:

Havas Turkey, İstanbul

·       Finish “Water Index” in Data Integration

·       Finish “Water Index” in Data Visualization

 

UNITED ARAB EMIRATES:

Memac Ogilvy Dubai, Dubai

·       IKEA “Buy With Your Time” in Data Visualization

 

UNITED KINGDOM:

McCann Manchester, Manchester

·       Skyn Condoms “Baby Blocker” in Social-Powered Data

 

Wunderman Thompson UK, London

·       BT Sport “Unscripted” in Data-Led Creativity

 

UNITED STATES:

360i, New York

·       Kroger “Chefbot” in Data Collection and Research

·       Kroger “Chefbot” in Data-Led Creativity

·       Kroger “Chefbot” in Social-Powered Data

 

Assembly, Inc., Seattle

·       Microsoft “Work Trends Index” in Data Collection and Research

 

Facebook, Menlo Park

·       WhatsApp “Check It Before You Share It” in Data Collection and Research

·       WhatsApp “The Last Horoscope” in Data Collection and Research

·       WhatsApp “The Last Horoscope” in Data-Led Creativity

·       WhatsApp “The Last Horoscope” in Data-Led Targeting

 

Ogilvy, Chicago

·       Pledge “Trendiest Apartment” in Data Visualization

 

R/GA California

·       Reddit “Up The Vote” in Social-Powered Data