Deloitte Digital CCO Matt Lawson to represent Australia on WARC Effective Innovation jury

Top agency strategists and planners alongside senior executives from brands including Uber, McDonald’s and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness.

Representing Australia on the Effective Innovation jury is Deloitte Digital principal and chief creative officer Matt Lawson.

The WARC Awards, an international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines will be judged by a team of 54, split into four categories each with its own jury chair.

The four categories and their juries are:

Effective Content Strategy, rewarding branded content strategies that can demonstrate a business outcome:

Namita Mediratta – Global CMI Director, Content Centre of Excellence, Unilever – jury chair

Cécile Angrand – Global Brand Director, Whiskas (Mars Petcare)

Navonil Chatterjee – Joint President & Chief Strategy Officer, Rediffusion India

Alex Drozdovsky – Cross-Disciplinary Strategist

Ryan Foley – Head of Content Marketing, We Are ROAST

David Frymann – Strategy Partner, Frontier

Tara Marsh – Global Head of Content, Wunderman

Haruna McWilliams – Senior Vice President, Strategy, APAC, Essence

Thas Naseemuddeen – Partner, Chief Strategy Officer and Managing Director, Omelet

Brent Nelsen – Chief Strategy Officer, Leo Burnett North America

David Proudlock – Head of Strategy, CPB London

Iuren Ramiro – Planning Manager, Santa Clara

Lars Samuelsen – Chief Strategy Officer & Head of Digital, Grey Nordic

Eleanor Thornton-Firkin – Head of Content and Creative Development, Ipsos Connect

Fleur Willemijn van Beinum – Global Content Director, JDE

Effective Social Strategy, a search for the most effective campaigns that link social strategy to business success:

Christine Xu – Vice President, Chief Marketing Officer, McDonald’s China – jury chair

Thomas Gregorski – Global Vice President Digital Strategy & Customer Engagement, Epsilon

Catherine Heath – Founder and Global Chief Strategy Officer, Once Upon a Time Brands

Jakub Hodbod – Strategy Director, Ogilvy New York

André van Loon – Research & Insight Director, We Are Social London

Hans Lopez-Vito – Chief Operating Officer, Greater China, BBDO

Callum McCahon – Strategy Director, Born Social

Jai Kotecha – Managing Partner & Global WPP Lead, Ogilvy

Kim Hoeu – Head of Paid Social, APAC, Essence

Martin Smith – Strategy Director, Twelve

Alex Steer – Chief Product Officer, Wavemaker

Mike Teasdale – Founder and Planning Director, Harvest Digital

Effective Use of Brand Purpose is for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

Fernando Machado – Global CMO, Burger King – jury chair

Jane Asscher – CEO and Founding Partner, 23red

Damian Bazadona – President and Founder, Situation

John Clark – Planning Director, Coley Porter Bell

Nazia du Bois – Founder, Ricebowl Strategy

Matthias Eylers – Strategy Director 7 Partner, +KNAUSS

Katya Farrin Brocks – Marketing and Communications Strategist

Carol Garbutt – Client Director, OxfordSM

James Hidden – Managing Director, Ogilvy & Mather Chicago

Dan Izbicki – Founder, Ethos

Vijay Raj – Vice President, CMI, Unilever Asia, Research Innovation

Ric Navarro – Director, Marketing and Communications, Norman Disney & Young

Leslie Pascaud – Executive VP Purpose Branding and Innovation, Kantar Added Value

Andrew Wilson – Executive Director, Purpose at Edelman

Effective Innovation recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results:

Dan Burdett – Chief Marketing Innovation Officer EMEA, eBay – jury chair

Federica Bowman – Managing Director, Digital, FirmDecisions

Victoria Buchanan – Executive Creative Director, Tribal Worldwide London

Ben Callis – Global Creative Director, Imagination

Jem Fawcus – Group CEO & Owner, Firefish

Sanjay Gupta – Head of Marketing, Uber India

David Heaney – Global Content Lead, Baileys (Diageo)

Matt Lawson – Principal Chief Creative Officer, Deloitte Digital APAC

Hannah Mirza – Manager, Apple

Justin Reilly – Entrepreneur, Innovator, Strategist and Thought Leader

Darren Savage – Chief Strategy Officer, Tribal Worldwide London

Jon Sharpe – CEO Europe, VMLY&R

Lorenzo Wood – Chief Innovation Officer, Publicis.Sapient

Says Lucy Aitken, managing editor, case studies, WARC: “We have a remarkable line-up of top international talent, from both agencies and brands alike, in pursuit of case studies that best showcase innovative marketing techniques that deliver business results for clients.”

Organised by WARC, the global authority on advertising and media effectiveness, the WARC Awards are free to enter and are open to submissions from any country and communications discipline. There is a $40,000 prize fund for the top winning papers, spread across the four categories.

Full details of all the judges can be seen on the WARC Awards site together with information on how to enter. The closing date for entries is 19 February 2019.