KIWI-OWNED DELIVEREASY PICKS COLENSO BBDO, INSTANTLY REGRETS IT.
Colenso BBDO has pitched and won New Zealand’s on-demand delivery service Delivereasy. The agency has wasted no time developing and deploying a new brand platform and visual identity for the company. Shortly after launching the new branding, 17 people at Delivereasy got tattoos.
The new positioning – ‘Leave a better taste in your mouth’ – distils what makes the company different from the rest. Unlike the other guys, Delivereasy is New Zealand owned – enabling them to build authentic relationships with restaurant owners and hungry people. First launched in 2016, their willingness to challenge the category and go where others don’t has earned them a loyal following.
Says Jean Mexted, Head of Marketing: “Delivereasy was born to defy the category and to truly connect with the people who use our service. Colenso didn’t just understand us, they captured the spirit of who we are. Our next stage of growth comes from investing and dedicating ourselves to being the best on-demand delivery service in the country. But it also comes from creating a world class brand. The proof of how right Colenso got it can be seen permanently inked into the skin of some people in the business.”
Says Si Vicars, Chief Creative Officer at Colenso BBDO: “Delivereasy are fully committed to being the best at what they do. They’re all in. Some of them got tattoos. We’re so excited to go on this mission with them. Just to recap, they got tattoos.”
The brand’s new design is being rolled out across all touchpoints and will be followed by a launch campaign in the coming months.
13 Comments
So who is regretting what?
My dad said:
“Tattoos are a permanent reminder of a fleeting emotion”.
“Tattoos are a way of reminding old people how stupid they were when they were young”
[*This is for silly white folk – not for races where tattoos have a cultural significance]
Your dad sounds like a judgemental prick.
My Dad got an eagle tattoo on his forearm when he was 17 and in the navy – maybe that’s why he was so ‘judgemental’.
sick chops.
The whole tatt thing is pretty cringy but I have to admit, I love the Kiwi’s ability to write witty and unique headlines. Cool logo too.
You’re a food delivery app.
and it makes me feel impotent and angry. So I’m going to write something mean as a desperate attempt to validate my self-worth.
How about… um… The tongue is weird. Won’t people think that you deliver tongues? Who want’s a tongue delivered? It’s a no from me.
“[*This is for silly white folk – not for races where tattoos have a cultural significance]”
This is the most 2023 thing I’ve ever read.
I added the silly white folk thing because this whole tattoo story happened in NZ and if I didn’t say it I’d be called out within 5 mins.
The comments on Colenzo work is usually solid. Great work.
I’d absolutely get that tat. Loves the crew!
Just wish it didn’t make me think of Homer Simpson so much. Except it’s pointy? Like what, a helmet? Or a map marker?