Deakin University launches ‘Together’ platform to rally alumni and raise $150m via Three Scoops

Deakin University has unveiled its new philanthropic and engagement platform, ‘Together’, marking the university’s first dedicated campaign to mobilise its community of supporters towards meaningful impact.

Developed by creative marketing agency Three Scoops, a Jaywing agency, ‘Together’ represents unity, purpose and collective impact, and the idea that ‘Together, we’re making the wonderful possible’.

Deakin University is one of Australia’s leading, most progressive universities, with a reputation for both excellence in education that leads to employability and research that has a positive real-world impact. The number one Victorian university for graduate employment, in 2024 it was ranked as the top 1% of universities in the world.

Appointed following a competitive pitch, Three Scoops led the strategic positioning and creative execution for the campaign, which aims to raise $150 million and engage 150,000 alumni by 2030, growing Deakin’s local, national, and global community of supporters.

Three Scoops developed a brand film, managed design, UX and UI for the dedicated Together website, and created social, digital and print advertising assets. The rollout will also include local area marketing and on-campus activation.

Says Lachlan Ryan, head of brand and creative at Three Scoops: “Together, provides the perfect opportunity to build a platform that reflects the progressive spirit of Deakin University. Our goal was to create a platform that inspires action, resonates with alumni, and communicates the university’s ambition to make a lasting difference. Every piece, from the brand film to social and digital content, was crafted to embody the idea of shared purpose and collective impact.”

Says Anna O’Donnell, acting chief advancement officer, Deakin University: “Together is a call to our community to imagine what’s possible and make it real. By connecting alumni, volunteers, and supporters with our vision for an equitable and sustainable world, we aim to unlock doors for students, accelerate discoveries, and amplify the impact of our research. This campaign embodies Deakin’s commitment to creating positive change and demonstrates how our community can come together to make the wonderful possible.”

Client: Deakin University
Acting Chief Advancement Officer: Anna O’Donnell
Manager, Campaign and Advancement Projects: Leonie Thompson
Manager, Advancement Engagement: Jessica Young

Agency: Three Scoops, a Jaywing agency 
Head of Brand and Creative: Lach Ryan
Creative Lead: Nicko Phillips
Designer: Laura Phillips
Designer: Ian Chew Ze Han
 
Campaign Film: Monster & Bear
Photography: Paul Hermes

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