Deakin University arms students with what it takes to be ready in new work via The Royals

Deakin University has today launched a brand campaign, created by The Royals, highlighting the University’s commitment to a practical and applied approach to learning that prepares students for the challenges ahead.

The integrated campaign, ‘Be Ready’, continues the vibrant use of colour first introduced in Deakin’s ‘Think Young’ campaign in 2016, designed to cut through the clutter of the largely monochromatic university advertising landscape and to reinforce Deakin’s brand position.

With executions across television, high-impact outdoor and social media, ‘Be Ready’ features current Deakin students and alumni, demonstrating how Deakin gives them the confidence through practical and applied learning to transition into their career and overcome the challenges that are thrown at them. Among those featured are Daniel Daperis, Vimbai Nenzou, Lynda Goodman, Roda Alfred and Muhammad Irfan.

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Says Matt Edge, executive director of marketing, Deakin University: “At a time of rapid change and global uncertainty, universities need to do more than ever to prepare students for the real world. “Be Ready” communicates Deakin’s commitment to practical hands-on learning, coupled with well-established theory and critical thinking, to arm our students with the skills they need to succeed in a changing world.”

Says Andrew Siwka, managing partner, The Royals: “Deakin is a young, innovative and progressive university, so it’s important that our work stands out from the rest of the university sector. By featuring current students and alumni in the campaign, we are providing real world examples of how Deakin prepares students for the fast-paced workplaces of the future. We believe “Be Ready” is a powerful proposition that will connect with our audience and drive them to learn more about Deakin University’s approach to education.”

Deakin University is ranked as the 33rd most innovative company in Australia and New Zealand on the 2018 Australian Financial Review’s 100 Most Innovative Companies list, released last month. Deakin was the only university to make the list, and the highest-ranked education provider.

Client: Deakin University

VFX and Post Production Company: Alt.vfx