DDB SYDNEY WINS BEST OF SHOW, SAATCHI SYDNEY NAMED AGENCY OF THE YEAR AT INAUGURAL KODAK GONGS
The inaugural Kodak Gongs were presented at the State Theatre in Sydney Wednesday night, attended by a crowd of 500 agency and production luminaries. The winners were judged from 88 finalists out of 628 entries received throughout the Asia Pacific region. 33 Gongs were awarded in total from the 42 categories.
DDB Sydney took out Best of Show for their Konica Minolta “Mud” spot and CB Agency of the Year Saatchi & Saatchi took out the Gongs Agency of the Year title, based on a body of work at the show, including spots for their client, Toyota, which picked up Advertiser of the Year. Other Best of the Best winners included: Production House of the Year – Revolver Film; Post Production Company of the Year – Oktobor; Directors of the Year – Steve Rogers of Revolver Film and Iain Mackenzie of Pod Film.
The Kodak Gongs were judged in two rounds. The first round to decide finalists comprised panels from the Asia Pacific region while the second round was judged by a stellar International Panel.
“The momentum that has brought us to tonight started well over two years ago. It started because a group of independent production companies under the umbrella of SPAA decided it was time to actively promote excellence, independence and creativity”, the committee chairmen, Richard White-Smith and Mike Vanderfield said in a joint statement.
“The Kodak Gongs are ambitious. They were built from the ground up to recognise excellence in the craft and ideas of the commercial moving image. They’re about the Asia Pacific region. They’re about the winners being judged as objectively as possible by a stellar jury from around the world. They’re not-for-profit. and they are about work for any technology, delivery platform or new media.
“Tonight is a celebration of the best work created in the last 18 months to sell products and build brands, and recognition of the clients who were smart enough to get this work made. At the same time tonight is intended as a powerful demonstration of the vitality, diversity and ingenuity of this industry. It is blindingly obvious that great ads work. More than ever we need to stand together and advertise what we do best.”
BEST OF SHOW
Client: Konica Minolta
Title: Mud, Make ordinary, extraordinary
Agency: DDB Sydney
Creative Directors: Garry Horner and Michael Faudet
Creative Team: Mandy Kennedy, Charlie Cook, Garry Horner & Michael Faudet
Production Company: POD Film
Director: Iain MacKenzie
Automotive
Client: Toyota
Title: Donkey
Agency: Saatchi & Saatchi, Sydney
Creative Director: David Nobay
Copywriters: David Nobay & Scott McBurnie
Art Directors: David Nobay & Scott McBurnie
Production Company: Revolver Film
Director: Steve Rogers
Banks, Financial & Insurance
No Gong
Food
Client: Meat & Livestock Australia
Title: UnAustralian
Agency: BMF Sydney
Creative Director: Warren Brown
Copywriter: Dennis Koutoulogenis
Art Director: Dale McGuinness
Production Company: 2 Feet Films
Director: Phil Rich
Beverage
Client: L&P – Coca-Cola Amatil
Title: Stubbies
Agency: MTC, Auckland
Creative Directors: Jeremy Taine and Roy Meares
Copywriters: Josh Lancaster and Jamie Hitchcock
Art Directors: Josh Lancaster & Jamie Hitchcock
Production Company: Silverscreen
Director: Adam Stevens
Government
Title: Understand
Client: Land Transport NZ
Agency: Clemenger BBDO, Wellington
Creative Director: Philip Andren
Copywriter: Jamie Standen
Art Director: Mark Forgan
Production Company: Exile Films
Director: Christine Jeffs
Cosmetics, Toiletries and Pharmaceuticals
No Gong
Telecommunications
Client: Telstra
Title: Holiday
Agency: Belgiovane Williams MacKay, Sydney
Exec. Creative Director: Rob Belgiovane
Creative Directors: Adam Hunt and Mike Boswell
Copywriter: Dean Hamilton
Art Director: Kevin McNamara
Production Company: Caravan Pictures
Director: Ben Lawrence
Fashion, Clothing & Accessories
No Gong
Household Products, Home & Maintenance
Client: Dulux Australia
Title: Ghost
Agency: Clemenger BBDO, Melbourne
Creative Directors: Emma Hill and Josh Robbins
Copywriter: Hilary Badger
Art Director: Linda Honan
Production Company: Exit Fillms
Director: Garth Davis
Media & Entertainment
No Gong
Travel & Holidays
No Gong
Computer, Office Technology & Consumer Durables
Client: Canon Australia Pty Ltd
Title: Digic ‘Rodeo’
Agency: Leo Burnett, Sydney
Creative Director: Glen Ryan
Creative Team: John Kane, Derek Green and Matt Smith
Production Company: The Glue Society
Director: The Glue Society
Corporate
Client: Konica Minolta
Title: Mud, Make ordinary, extraordinary
Agency: DDB Sydney
Creative Directors: Garry Horner and Michael Faudet
Creative Team: Mandy Kennedy, Charlie Cook, Garry Horner & Michael Faudet
Production Company: POD Film
Director: Iain MacKenzie
Sport and Leisure
No Gong
Charity
Client: Australian Red Cross Blood Service
Title: We Gave Blood
Agency: BMF Sydney
Creative Director: Warren Brown
Copywriter: Andrew Petch
Art Director: Andrew Ostrom
Production Company: Caravan Pictures
Director: Ben Lawrence
Campaigns
Client: Channel [V]
Title: Dance Space
Agency: The Glue Society, Sydney
Creative Director: The Glue Society
Copywriter: The Glue Society
Art Director: The Glue Society
Production Company: @radical.media
Director: The Glue Society
CRAFT CATEGORIES:
Young Editor of the Year
Jack Hutchings
Young Cinematographer of the Year
No Gong
Young Director of the Year
Kezia Barnett, The Sweet Shop
Humour/Comedy
Client: L&P – Coca-Cola Amatil
Title: Stubbies
Agency: MTC, Auckland
Creative Directors: Jeremy Taine & Roy Meares
Agency: MTC, Auckland
Copywriters: Josh Lancaster & Jamie Hitchcock
Art Directors: Josh Lancaster & Jamie Hitchcock
Production Company: Silverscreen
Director: Adam Stevens
Production Design
Production Designer: Shelley Beckett
Client Company: Herringbone
Title: Love Story
Casting
Casting Director: Debbie Shepherd – Debbie Shepherd London
Client Company: Centraal Beheer
Title: Lion
Music Video
No Gong
Typography
No Gong
Sound Design
Sound Designer: Rafael May
Client: Australian Graphic Design Association
Title: The Journey
Best Adaptation of Non-Original Composition
Sound Designer: Hilton Mowday
Client: Konica Minolta
Title: Mud – Make ordinary, extraordinary
Sound – Original Score
No Gong
Cinematography
Cinematographer: Iain Mackenzie
Client: Konica Minolta
Title: Mud – Make ordinary, extraordinary
Character Animation
2D Animators: Reuben Sutherland, Paul Scott-James, James Hutchinson, Scott Wilkinson, Ned Wenlock & Paul Carter at Fat Ltd
Client Company: IKEA
Title: Stig
Animation 3D
Designer: Cathy Vicaretti
Animator: Mikkel Andreassen
Client: TV One NZ
Title: Zone
Special Effects in Camera
Special Effects Designer: Tad Pride
Director: Lance Kelleher
Production Company: 8 Commercials
Client Company: Toyota Motor Corporation Australia
Title: Move Over
Digital Visual Effects & CGI
Production Company: Animal Logic
Client: Chanel
Title: No.5 – The Film
Animator: Will Relchelt (Lead 3D Animator), Daniel Marum, Phil Jackson & David Hanson (Animators) Leoni Willis & Krista Jordan (Lead
Compositors), Angus Wilson, Pheng Sisopha, Mark Barber, Mark Robinson, Dan Beckwoldt & Dave Dally (Compositors) & Dave Nelsen (Senior Matte Artist)
Editing
Editor: Alexandre De Franceschi
Editing Company: Guillotine
Client: Toyota Motor Corporation Australia
Title: Knives
Direction Visual Style
Director: Iain Mackenzie
Production Company: Pod Film
Client: Konica Minolta
Title: Mud – Make ordinary, extraordinary
Direction Performance
Director: Steve Rogers
Production Company: Revolver Film
Client: Toyota Motor Corporation Australia
Title: Donkey
Best of the Best –
Production House of the Year
Revolver Film
Best of the Best –
Digital/Post Production Company of the Year
Oktobor
Best of the Best –
New Media/Digital Production Company of the Year
No Gong awarded
Best of the Best –
Agency of the Year
Saatchi & Saatchi, Sydney
Best of the Best –
Advertiser of the Year
Toyota Motor Corporation of Australia
Best of the Best –
Director of the Year
Steve Rogers and Iain Mackenzie