DDB Melbourne makes the cut at the shortlist stage of 2025 Cannes Glass Lion for Change
Cannes Lions has announced the shortlist for the 2025 Glass The Lion for Change.
DDB Melbourne has been shortlisted once for Made By Dyslexia x Virgin ‘DyslexicU’.
In a bold global initiative, Made By Dyslexia, in partnership with DDB Melbourne, adam&eveDDB London, Collider, Sir Richard Branson, Virgin, and TikTok, launched the world’s first University of Dyslexic Thinking – DyslexicU. The campaign aimed to reframe dyslexia from a learning difficulty to a powerful advantage in today’s AI-driven world.
Glass: The Lion for Change recognises creative work that addresses inequality and prejudice by consciously representing and empowering marginalised communities. This can include, but not be limited to, disabled people, Black and Indigenous people, refugees, asylum seekers, displaced individuals, minority religious groups, marginalised ethnic groups, LGBTQ+ communities, underserved socioeconomic groups and people of all ages, especially those underrepresented or stigmatised in society.
Celebrating brands that use creative excellence to drive cultural shifts, create systemic change, and set new standards for positive impact for the communities it serves.