DDB Australia / adam&eveDDB London scores Silver Lion at Brand Experience & Activation Lions; Bronze Lions to CHEP and VML / AIRBAG
June 20 2024, 10:34 pm | | 3 Comments
Australia has secured one Silver Lion and two Bronze Lions at the Cannes Brand Experience & Activation Lions announced today in Cannes.
DDB Australia / adam&eveDDB London have scored a Silver Lion for McDonald’s ‘The Original Mouthful’.
Bronze Lions went to CHEP Network for School Strike 4 Climate ‘Doctor’s Certificate’ and VML / AIRBAG for Honest Eggs Co. ‘FitChix’.
The Grand Prix went to Weber Shandwick New York for Pop-Tarts ‘The First Edible Mascot‘.
DOWNLOAD THE BRAND EXPERIENCE & ACTIVATION LIONS WINNERS
3 Comments
Does anybody know how FitChix can be entered again for a second year in a row and be winning awards when it was given Gold last year? No shade just curious.
There is a rule in Cannes that allows you to enter the year after an idea into a different category if that idea was launched between the months of April and May.
Can only be entered if you win gold the year prior.