Ad Industry heavyweight David Minear to chair Kojo Sydney’s The Creative Incubator initiative
Kojo, Sydney has introduced The Creative Incubator, an initative to provide structure around the process of planning the businesses’ strategic future and to formerly facilitate creativity.
Creative thinker and heavyweight David Minear (pictured) has been appointed the External Chair on the Incubator board.
The idea for the CI was born out of an internal consultation undertaken by the Kojo team in order to capitalise on growth in content opportunities and become an active player in the information sharing digital space.
The CI Board will meet ten times annually to discuss creative ideas and strategies, anything including television series ideas, children’s entertainment, events, apps, mobile marketing opportunities, and more will be on the agenda and it will be driven by three of the best creative brains in the country.
He will work alongside two of Kojo’s best talents; director of creative strategy – Marty Pepper, who brings a breadth of experience and talent in the creative visual and technology space, and Kent Smith, one of Kojo’s founding partners who has played a key part in many entrepreneurial initiatives in the company’s 20-year history.
Says Kojo chief executive Loewn Steel: “We have a lot of creative untapped talent working for Kojo and the CI will play an important role in our future growth, making us even more relevant to businesses that we currently partner with in the advertising and marketing space.
We anticipate creating opportunities that embrace innovative use of technology, visual mediums, and the digital space; developing content for all emerging media.”
Minear’s board appointment is a coup for the CI and Kojo. He boasts an impressive career in the advertising industry holding key positions at Young & Rubicam including national creative director, vice chairman Australasia, managing director for the Adelaide arm and chief executive for the Mattingly Melbourne office. Minear currently runs his own independent Australian recording label, Bombora, as well as a boutique advertising consultancy under the same name.
Says Steel: “David’s ability to provide structure for creative thinkers in order to convert ideas into deliverable outcomes is one of his key strengths. Most importantly he shares the same creative philosophy as Kojo – to be unexpected and unforgettable.”
The CI will invite other members of the Kojo staff, as well as great external creative heads to join in and add to the richness of thinking. CI will provide the discipline and process to grow creative revenue streams.
11 Comments
Creative Incubator. What a lot of hot air
Man, you guys are at it again with the McKinsey-speak bollocks.
if you’re going to post on a creative blog…do the hard yards…refine your message to a succinct, understandable point.
Preferably, ensure the message is interesting, or save it for the internal email.
As it stands, you’re just looking like a bunch of verbose PR desperados who couldn’t reach a point in a bag of needles.
Do some PR-worthy work. Enough with the industry-leading-insightful-strategic-innovative-untapped-important-hands-on initiatives.
Please.
I think this sounds fantasic…. let the haters HATE..!!!
Guess I’m a hater too. I hate gibberish.
I did spot the very carefully placed line “making us even more relevant with the companies we partner with in advertising”
Translation, we know it sounds like we are going to cut our clients lunch but we’re not, we promise its a benefit to you. Vintage Kojo culture, how we can we get our hands on as much of the pie as possible while trying to keep all the doors open.
Don’t you just setup up another company name to solve this Mr Kojo?
So 3 of you are going to get together once a month to sit around and talk about how your going to survive in an increasingly splintered market. Was this a stray internal email?
creative incinerator me thinks!
i can not believe the negativity surrounding this post…. alot of jaded no-hopers with an internet connection….
Can anyone see what David has in his hands in the pic?
I think it is the Kojo creative powers
Wow! And I thought that my industry was bitchy, you guys take the cake!