Danny Bass joins Snap as director to lead the ANZ business solutions team

Snap has announced the appointment of Danny Bass as its director, business solutions for Australia and New Zealand.

Bass will be based in Sydney and report to Kathryn Carter, who has been promoted to general manager, APAC in an expanded role. The company is looking to build out its team in the wider APAC region including key roles in content and carrier partnerships, marketing, recruitment, sales, communications and operations teams across Singapore, Korea, Japan and India.

Bass will lead revenue in Australia and New Zealand at the camera company, working hand in hand with advertisers, helping them to best leverage Snapchat to grow their business and reach Gen Z audiences.

Bass brings over 20 years of experience in the digital space. He has held senior roles at News Corp Australia and GroupM, most recently serving as CEO of IPG Mediabrands.

Says Carter: “We’ve been hard at work the last five years helping the market to understand what makes Snap different and unpack the unrivalled potential Snapchat holds for advertisers and partners. We are excited by the momentum behind our business and the opportunity to expand across the region. We’re thrilled to welcome Danny to the team. Throughout his career, he has demonstrated his ability to successfully transform teams and businesses. He brings a wealth of expertise, experience and leadership skills, which are aligned with Snap’s values of being kind, smart and creative.”

Says Bass: “I am very happy to be joining the team at Snap at such an exciting time. I am looking forward to building on the great work done by Kathryn and the team as well as supporting her in her new regional role.”