Daniel Pollock to depart CD role at Lifelounge

Daniel Pollock, creative director Lifelounge, Melbourne has announced he will be departing the agency at the end of the year. As creative director, a role he took on in 2004, Pollock has been pivotal in establishing the agency as one of the hottest in the country. This year Lifelounge was recognized as one of the top ten Australian agencies according to ‘The Work 09’. 

During his time at the agency, Pollock collected a host of local and international awards for his work on adidas, WorkSafe Victoria, STA Travel, and the Department of Human Services ‘Ice. It’s a dirty drug’ campaign. Other significant achievements include the rebranding Chiko and creation of the website The Vine, and most recently, the ‘Solo Man Bib’ for Schweppes.

In the short term Pollock will be completing his second book for MichiGirl, which will be published by Penguin late in 2010. The first Michibook, ‘Like I Give A Frock’, is currently a bestseller in Australia andwas recently republished for the US and European markets. Pollockco-created fashion website michigirl.com with Chloe Quigley in 2002(Pollock and Quigley are pictured), which now has a cult following inAustralia and around the world.

It is expected that Pollock will soon announce a new project that hasevolved from his work on Michi while complimenting his extensiveadvertising experience.