Dan Murphy’s adds a touch of magic to Christmas in new campaign via Thinkerbell
Australia’s largest liquor retailer, Dan Murphy’s, has extended its brand campaign in new work celebrating the role Dan Murphy’s has played in Aussies’ Christmas festivities for over 70 years.
Quoted as saying that the “Christmas spirit need not be expensive”, Daniel Francis Murphy’s legacy lives on in stores today, where Australians can find the perfect drink to put the finishing touch on Christmas, all for the lowest price guaranteed.
The campaign continues retelling stories from the life of Daniel Francis Murphy, Dan Murphy’s entrepreneurial founder, highlighting his dedication to providing the best price possible.
Says Monique Holmes, general manager marketing and Loyalty at Dan Murphy’s: “Christmas is a magical time of year, but with the cost of living on the rise it can also be the most stressful. That’s why Dan Murphy’s believes adding the last magic touch to your Christmas shouldn’t break the bank – no matter whether it’s chablis for your roast, or martinis to toast, nobody beats Dan Murphy’s.”
The campaign will come to life in television, OOH, online and in-store, with activations throughout the Christmas period.
Says Tom Wenborn, executive creative tinker, Thinkerbell: “When you have a founder who lived a life as well as Daniel Francis Murphy, you have a rich archive of interesting stories to share. The team have done a great job ducking back in time to showcase Dan’s Christmas spirit and his unwavering dedication to helping Aussies drink better.”
Brand: Dan Murphy’s part of Endeavour Group
Creative Agency – Thinkerbell
Media Agency – Carat
Production Company: MOFA
11 Comments
There won’t be any of those terrible billboards around this time!
This brand has totally lost its way.
What a turkey of an ad.
Utter waste of time and cash. Makes me
Feel ill that people out there suffering and they get fed this crap
He walks off with them?
Rinse. Repeat.
Dull. Felt nothing.
No agency credits. Says it all. Probably written buy the client.
ahh yes time travelling sharpies. very authentic.
That is truly a steamer. Why even make it.
Says nothing. Zero christmas feels
Marker pens were invented in 1953, consisting of felt tips and either glass or bakelite tubes containing the ink, closely resembling…. modern marker pens. Go back to your hole.
quick history lesson – if it looks like a sharpie (with some tape around it) and it smells like a sharpie (trust me, I’ve sniffed a few sharpies in my hole), then it’s a sharpie. sharpies are from 1964 and were the first pen-style permanent marker. which that pen obviously is. marker pens are thick and chunky – like I would be using to write on a whiteboard and explain this concept to you like the child you are. hence this is about a decade (at least) too early.
quick cultural lesson – even if sharpies were invented in 40 BC, it ruins any suspense of disbelief if an audience notices it being out of place. it is a nice little example of bad film craft. I mean, did you know automatic doors were invented in 1931! yeah, they were but if you saw them in a 1930s film you’d be bloody confused too… and rightfully so because it’s not even really aboutwhat is technically right. it’s what feels right to an audience. and my golly god… that stands out like a red… sharpie.
quick filmmaking lesson – google “1950s price tags Australia” and you’ll see so so many beautiful unique designs that could have been used instead of popping into Officeworks and get the runner to grab the first thing they saw. but that’d demand some critical thinking, imagination, and not just phoning it in.
yours sincerely,
frustrated production designer