Dan Murphy’s becomes ‘Dan Murphé’ for Daniel Ricciardo x St Hugo campaign via Emotive
March 6 2025, 10:18 am | | No Comments
Daniel Ricciardo has launched Enchanté Rosé, his latest collaboration with St Hugo, following the success of DR3 x St Hugo wines. To celebrate, Dan Murphy’s South Melbourne store will temporarily rebrand as ‘Dan Murphé’ from March 14 to 16, featuring Ricciardo’s signature flair as part of a new campaign via Emotive.
The campaign, shot by freelance director Zane Pearson, is designed for social and digital platforms, highlighting Ricciardo’s playful personality and embracing his new chapter beyond Formula 1.
Fans can experience Enchanté Rosé at an exclusive pop-up bar during the he Formula 1 Louis Vuitton Australian Grand Prix 2025, featuring interactive elements like a ‘Dial for Dan’ phone booth and a temporary tattoo parlour inspired by Ricciardo.
View more of Zane Pearson’s commercial work on his Bestads Profile.
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