D&AD and Shutterstock launch 2025 AI & Creativity Report ‘Shaping the Shift’

D&AD has released its AI & Creativity Report 2025 ‘Shaping the Shift – Leading in the Age of Intelligence’, in partnership with Shutterstock.

The report draws insights from over 300 creative leaders across 55 countries to map out what’s really changing – and what it means for agencies, brands, and creators.

Rather than speculate from the sidelines, D&AD used AI to help scale conversations with practitioners at the coalface of creativity. The result? A breakdown of seven key shifts, from the redefinition of creative roles and client/agency dynamics, to the economics of imagination and the question of trust in machine-generated work.

Download the full report here.