CX Lavender head of strategy Jamie Parfitt joins whiteGREY as experience strategy director

whiteGREY has today announced the appointment of Jamie Parfitt as experience strategy director.

Parfitt will utilise his expansive experience working across multiple sectors and markets to lead experience strategy at whiteGREY. Reporting to chief strategy officer, Simon Wassef, and James Keeler, chief experience officer, he will drive brand and experience integration for clients across the agency.

Parfitt joins whiteGREY from CX Lavender, where he was head of strategy. Here, he led the development of customer experience, brand and communications strategies for clients including Westpac Group, nbn, RAA, Ausgrid and American Express.

Prior to this, Parfitt held a variety of roles at agencies across different markets. His experience includes overseeing brand and communication strategy for clients including Mitsubishi Motors, Stan, Nivea and Lindt at Richards Rose, and a spell at AJF Partnership, where his client roster included Gruppo Campari, News Corp, King Living and Donut King.

Says Simon Wassef, chief strategy officer, whiteGREY: “Everyone we bring to whiteGREY has to make us better. Jamie will do that. He gives us more breadth and experience in that sweet spot between brand and experience strategy. He’s X-shaped. He moves between disciplines seamlessly. So of course, he’s coming to whiteGREY.”

Says Parfitt: “I can’t wait to start working with Simon, James and the entire whiteGREY team and client base. The agency is on an exciting trajectory, and I’m looking forward to helping write the next chapters in the whiteGREY story.”