Cutting Edge snares former Euro RSCG Australia GM Andrew Knox to fill general manager role

Cutting Edge, Sydney has appointed the former GM of Euro RSCG Australia Andrew Know to the role of general manager.

Most recently contracting at Noble Brands Worldwide, Knox brings with him a wealth of experience operating in creative businesses.

Michael Burton, Cutting Edge CEO, said that Knox was a natural fit for the business and brought with him a broad and real understanding of what makes the communications industry tick.

“An unwavering dedication to creativity and customer service is what we look for in our leaders, and Andrew brings that in spades,” said Burton.

“Plus, as we celebrate our 20th year, we’ve got a real eye to the future, and people of his calibre match our vision.”

During his tenure at Euro RSCG Australia, Knox was responsible for clients such Novartis, Sydney IVF, Sanofi-Aventis, Reckitt Benckiser, Volvo, Schering Plough and Sydney Water.

Prior to advertising, Knox forged a stellar career in marketing, having worked as marketing manager for clients such as Boots Healthcare, Danone Group and Johnson & Johnson.

Knox said he was delighted to be joining Cutting Edge Sydney and leading such a creative team: “I’ve been greatly impressed by Cutting Edge’s high quality work and client service ethos for many years, and I’m excited to now be a part of it”, he said.

“It’s an outstanding new challenge and I can’t wait to start.”