Cummins&Partners boosts creative and digital ranks with Damian Royce as creative director

CB Exclusive – Cummins&Partners Melbourne has further boosted its senior creative and digital ranks, with Damian Royce joining as creative director.

Royce is a proven creative thinker, marrying world-class digital capability with a broad understanding of great, effective, multi-channel communications ideas. His experience has come across a unique career that includes experiential, digital and major integrated successes at Whybin\TBWA, Clemenger BBDO and a mix of pure-play digital agencies.

Says Jim Ingram, executive creative director of C&P Melbourne: “We’re ambitious about being a different sort of agency, which means delivering different sorts of creative ideas. Damian has a unique approach to how creativity can solve problems. Alongside our existing Creative Director, Doogie Chapman (ex M&C Saatchi), Damian’s arrival positions us brilliantly to come up with better, more effective and more progressive creative ideas for our clients.”

Says Tom Ward, managing director of C&P Melbourne: “We are delighted to have Damian join us. Damian is a great talent – and he gets that these days everything between a brand and a consumer is media and therefore a unique opportunity to influence behaviour. We’ve been having real success in our fusion of creative and media, with some really interesting work in live streaming, mobile, long & short-form content and even launching new products for FMCG clients solely via social. And Damian will help us continue to grow these areas.”

Says Royce: “I’m excited to be joining the Cummins&Partners team. It feels like I’ve walked into an agency that is really focused on breaking the mould. Jim, Cuz and the other Partners have done seriously great things to date – my goal is to help them continue to evolve and deliver brilliant, disruptive creative:media ideas that create jealousy for our clients.”