cummins&partners becomes pat.cummins&partners

cummins&partners re-rebrands to pat.cummins&partners for the rest of the day.

In light of Australia’s stirring Ashes victory at Edgbaston today, recently aesthetically refreshed cummins&partners has decided to honour Australia’s heroic captain with another rebrand.

Says Sean Cummins: “We thought it only appropriate to honour *my nephew and protege Patrick after this historic triumph against the old foe. I’d like to think he was thinking of our recent rebrand as motivation this morning as he hit those winning runs.”

Says Michael McConville, global CEO, pat.cummins&partners: “After the enormous effort put into our recent brand refresh by a number of cummins&partners team members, this impromptu name change may seem flippant and insulting, which on inspection, it kind of is.”

Recently appointed head of strategy and token Englishman Phil Pickering says: “Sorry what are we PRing?”

pat.cummins&partners national creative director Heath Collins looks forward to this article ageing well through continued Aussie success…

*relationship not verified