Cry Freedom and replace everything
April 8 2009, 12:45 pm | | 45 Comments
Rather than nodding respectfully at the economic climate and toning down their call to action accordingly, furniture chain Freedom, via agency M&C Saatchi, Sydney boldly sticks two fingers up at thrift trends and tells people they can afford to Replace Everything. It’s a quirky little commercial that shows the quaking fear and sadness of everything in your home as a reaction to the Freedom sale prices.
45 Comments
Saw it. Liked it.
Well done guys, it looks like you can do a good ad for two fifths of fuck all. No wonder freedom left the foundry.
A light weight idea,but winner of the shot on a shoestring award.
I like it, but it is more a series of print ads edited together than a real TV spot.
A nice one (again) from M&C.
On a bit of a roll eh guys?
Yes 1.41, exactly like a bunch of print ads.
Just with music.
And voices.
And timing.
Apart from that, just a bunch of print ads.
Moron.
Hey 2:38 – you forgot to say, “And no, I don’t work at M&C”
Normally love to snipe on the ads on this blog.
Can’t fault this one. A ripper.
Three thumbs up from me gang. Well done.
It contains the flicker of a good idea. Oh no, hold on it contains a good idea from Flickr. http://www.flickr.com/photos/findingfaces/
More barefaced theft from lazy creatives. Sorry for the confusion
Yeah! Let’s go! Another ad to take out. Me first! Me first! It’s anonymous so we can throw shit without getting a well-deserved kicking in the pub!
Isn’t Australia great!
2.38.
It’s a series of stills set to music. Whilst fun, it is hardly making the most of the medium.
You fucking moron.
These guys didn’t invent shit looking like faces, and I think they are smart enough to probably acknowledge that. So what? It’s a fun spot for a retail sales event. My wife – a teacher – liked it and I enjoyed it, too. Well done.
I used to work at M&C but was made redundant. Honest.
Julian shot it.
http://rebeccawolkenstein.com/latest/2009/04/07/julian-shoots-print-and-tvc-for-freedom/
3.07- How about making the most of an obviously small budget?
My guess is many would have gone for a straight read and pictures of furniture if given this brief, then gone back to whining about not getting the ‘good’ ones.
It’s a nice little idea, crisply executed, why the venom?
Great idea
Great execution
Great use of budget
Great track
What’s not to like?
Yawn.
(and I’m referring to the blog comments).
Get a life, bottom feeders.
What a boring shit ad.
I’d say the current rivers ads in the morning on breakfast have got more of an idea than that P.O.S.
3:07 PM
Jeez mate settle down.
If you think you know what you’re on about then perhaps you should find someone who cares.
Really what a pile of $%^$
Gold… Not.
I was told by a few people Freedom were a shit client. Guess M&C are a good agency or someones changed on their side of the fence.
replace everything. even if it isn’t broken just throw it away and get a new one.
I always get a sick feeling when I realise that we are promoting a wasteful attitude towards our planet. instead of selling shit that lasts, we encourage people continuously throw stuff away. This toaster is only $20! so you can throw it away every couple of months and get a new one.
anyways, that’s my guilty conscience talking.
Nice idea guys…a big difference from the last agency’s pile of steamers.
Its been done before as print several times so why pr this? This type of recycling isn’t good.
The visuals work better when they are naturally occurring. Some feel a litle too set up for me.
Fucking hell, you really are a bunch of whiny maggots aren’t you?
Please, for the sake of the industry Lynchy, stop this pathetic anonymous slagging.
Verified agency e-mail addresses should be able to post and nobody else.
Until that happens, we’ll remain a laughing stock.
By the way, nice ad M&C.
Love to Peter, but almost everyone working in the industry are just too scared to put their name to any comments, even complimentary comments. However, most of the comments are from agency creatives and suits, I can tell from their IP addresses.
Best use of 30K in retail on a brief not dissimilar to the one sitting on a lot of the bloggers desks.
It’s not going to win an award but who gives a shit. The bastards who did it already have a truckload.
The important thing is it doesn’t reek of nanna’s knickers which is what 99% of the tripe on the tele smells like.
Well done guys.
hell, something fun out of nothing.
can’t complain about that.
Anyone can slap a Freedom logo on an IKEA idea. Way to stand out.
I can’t believe Graham, Oli and Ben tried to take the credit away from Tom. Nice work Tom.
Nice work Dave
Ok Lynchy,
If you can tell which agency an anonymous poster is from, can you at LEAST keep their anonymity but post the name of the agency?
This will instantly achieve a number of positive things…
It’ll slow down the negativity (nobody wants to make their agency sound like a bunch of whiners) and it’ll stop the agencies hyping their own work..
Come on mate, this negativity is getting a little out of control..
Anonymous @ 1:31…. How’s it going @ 131 Macquarie Street today? Look, if I added the name of the agency to each comment, there wouldn’t be any comments. So I won’t be doing that.
I like it a lot… simple fun for a retail client. They’ve done well to do something creative with a client like that.
Lynchy you old fox. You told me you had no way of identifying your bloggers.
Sounds reminiscent of Ikea’s ‘chuck out your chintz’ campaign.
bit of fun, cheap n chearful. good on em.
we need more fun stuff like this, take the bullshit out of it – have a laugh again.
I like anonymous.
It makes me feel big and powerful.
In normal life i am scared.
I saw the print for this campaign. It’s really just a series of TVC frames.
This is not knocking the ad. I think it’s fun.
What I’m waiting for is the idea for Freedom. I assume they are playing a distant second fiddle to IKEA. So far they have gone the retail angle.
Great.
What is their sustainable, differentiated brand idea?
this is good for a retail ad, not one product or pricepoint.
well done on a difficult client.
You know when people slag off anything we all know is reasonably good, not pretending to be any better than it is, ultimately we suffer.
I haven’t seen anything from Droga5, The Glue Society or Saatchi’s on this blog in years. And I have to track it down from 5 other sites.
Please think of who you’re affecting at the end of the day when you slag shit off.
Just saw this for the first time – brilliant!
It’s called making something out of nothing blogwits.
The people behind this kind of work are the future of advertising.
Budgets are gone. It’s this kind of thinking that will keep you in the game.
Well fucking done M&C.
With spineless clients and agencies running away to cliches like, CLEARANCE SALE, UP TO 50% Off etc, it’s good to see an agency and their retail client understanding how the consumer is feeling with K.Rudd handing over cash to them. The reward will be sales.Good stuff.