Crusader Caravans sets wheels in motion in first major national campaign via Chocolate Studios

January 15 2025, 9:17 am | BY Ricki Green | No Comments

Coinciding with peak road tripping season, a new Crusader Caravans TV advertising campaign showcases how the award-winning Aussie manufacturer’s 2025 range stands out from the competition with unparalleled quality, endurance, luxe interiors and bold designs.

 

Created by Chocolate Studios, the 15- and 30-second ads (running Australia-wide on free-to-air TV from January) hero Crusader’s striking XCountry Mad Max model, an impressive off-road model that blends luxury with cutting-edge features; empowering extraordinary experiences.

The campaign’s visuals cleverly contrast the featured caravan’s sleek design, luxurious living spaces and superior on-road and off-road performance, setting a new benchmark in premium caravanning.

Crusader’s ad campaign maintains the momentum of the brand’s recent launch of five new product ranges (comprising 30 model variations), winning the prestigious Caravan Industry Victoria Award for Excellence in Caravan and RV Manufacturing for 2024, and its entry into competitive American RV market.

The ad also features the Ford Everest Platinum, perfectly complementing the Crusader Caravans range throughout the campaign.

Crusader Caravans founder and CEO Serge Valentino said the new TV advertisements highlight the company’s dedication to delivering the ultimate caravanning experience for those who demand the very best: “We couldn’t be happier with how Chocolate Studios has brought our core values to life on the small screen – the imagery is stunning and really captures Crusader’s commitment to being best-in-class for innovation, construction materials, build quality and value.

“While the Crusader brand is often the choice of experienced caravanners well versed on the differences among the various brands, we are hopeful the ads will deliver a boost to the awareness of the brand among those new to caravanning. Crusader has never embarked on any National TV ad campaign this big, so this is a real testament to the solid growth of the business.”

Chocolate Studios founder and managing director Dave Ellis said it was a privilege to be entrusted with producing Crusader’s very first major national TV campaign and a pleasure to partner with the proudly Aussie brand: “The thing that has struck us from the start of our working relationship with the Crusader team is their genuine passion, pride and care factor for what they do – as well as an unmatched attention for detail – and we wanted this to shine through in the ads.

“The ads capture the essence of adventure with the best companion: a Crusader Caravan; and the high-end living, dining and sleeping areas that are worthy of a Home Beautiful spread!”

Popularity of road tripping has hit an all-time high in Australia. According to Tourism Research Australia, a record 859,000 caravans and camper vans are registered across the country. For the year ending 2023, Aussies took 15.3 million caravan and camper trips.

For more information, visit crusadercaravans.com.au.

Client: Crusader Caravans 
Creative and production: Chocolate Studios
Director: Sean Dove
Producer: Isabelle Tomas
DOP: Oliver Manton
Marketing: Ana Maria Osorio and Allison Caruk
PR agency: Soda Communications