Cricket Australia’s new ‘History will be made’ TV commercial, features 11 Ashes greats
June 17 2010, 4:23 pm | | 22 Comments
Cricket Australia’s new ‘History will be made’ TV commercial, via agency Leo Burnett Melbourne, featuring 11 Ashes greats, has just been launched.
22 Comments
Overall kinda cool, the MORPH thing with bowler is dead set terrible though.
Can’t help but compare it to the BBC spot with Elvis:
http://www.youtube.com/watch?v=bKHLvmxQYmc
Would’ve been nice if the client paid for the kind of post that adidas used in their Ali spot:
http://www.youtube.com/watch?v=hHyXdyRXMsg
History HAS been made. Worst post for 2010 goes to….
nice use of 70’s post production
Ignoring the obvious lack of motivation on the creative side, craft-wise it doesn’t take a genius to grade the thing properly or make the resolution of the footage match.
Makes me hate cricket. And I love cricket.
Once again, apologise.
Amazing what you can do with Hppstamatic on an iPhone
Tough crowd. It’s a very neat idea. I like it. There’s an intrinsic fascination with the subject matter that overrides technical nit-picking. In fact, you could argue that the inconsistencies in picture quality add to the authenticity. But there will be a quick wear-out factor. My advice is: the agency should cut a series of these. They obviously aren’t expensive.
A good old idea. And not very well executed. Plus the commentary is completely lazy.
They should have watched how to do it here. Lowe for Man U.
http://www.youtube.com/watch?v=MAux_gTscU8
Compare this to the Big Warnie idea, it’s just looks terrible.The idea is ok I guess, but the execution is cringe worthy.
The weird thing is, when you have something so close to Adidas Ali as reference, how can the production / post company not “get it”.
Maybe they just didn’t have enough money to get.
A better, more Australian version would be a ‘collage’ of the plethora of Ashes celebrations in the dressing room over the years. Featuring Warnie dancing with the cricket stump above his head, Boonie in his undies, AB drenched in Beer, Dougie Throwing the deck of cards in the air, The Don chewing someones ear off in the corner. It goes on.
Any national team going for more than 50 years can do the ‘take the field’ option.
Having said all that. It makes me look forward to the Ashes.
Done at lowe howard spink years ago unfortunately.
I want to like it but the post is just too bloody awful
http://www.youtube.com/watch?v=xRphlSsLtjo
Top idea, but agreed that something’s missing in the post.
However, Thommo would have made my top 11.
Leo’s are on fire…….not
Post is alright. The spot is good, this will fire punters up.
Come on 12.05, who do you work for? You guys on fire? Not!
Seriously, go back to Patts
Seeing this team in a commercial: 10/10.
Execution in post: 6/10.
I love cricket.
I love ads.
I hate this spot.
I don’t know any production house, or creative who would consider this level of quality acceptable.