Cricket Australia & Reactive’s KFC T20 Big Bash League web site wins Sitecore’s Site of the Year

Cricket Australia and global digital agency Reactive, announced today that the KFC T20 Big Bash League web site has been named the Sitecore Site of the Year in Australia

The site was also the Australian Sitecore People’s Choice Winner. Sitecore’s Site of the Year awards recognise organisations that leverage Sitecore’s technology to develop an outstanding web presence and deliver engaging digital experiences that increase marketing performance.

In addition to the two awards for Cricket Australia, Reactive was awarded with two further category wins for clients Chisholm Institute and the Australian National Maritime Museum. The Sitecore Site of the Year winners were selected based on each company’s use of Sitecore’s Web CMS and digital marketing system to deliver more effective business processes. The Sitecore judges considered creativity, integration, overall user experience and the ability to educate, inform and motivate.

Says Tim O’Neill, co-founder and joint managing director, Reactive: “This year, Reactive has won four category wins and we are very proud of this honour. This fantastic result speaks to the quality of work our clients and Reactive are able to produce using the Sitecore platform.”

For Cricket Australia, Reactive was able to utilise Sitecore’s multi-site functionality to bring all of the Big Bash Leagues’ Web & mobile assets onto a single platform. The result is eight visually distinctive BBL team Web sites that are all part of one back-end platform.

Says Mandi McPherson, manager of direct & digital marketing, Cricket Australia: “We selected Reactive as our digital partner for the Big Bash League due to its experience in delivering complex websites for a range of major brands.

“By utilising Reactive’s expertise with Sitecore, the KFC T20 Big Bash League is created on a platform that is scalable with a focus on usability and supports the rich, dynamic personalisation that we had in mind for the site.”

Says Phillip Heltewig, managing director, Sitecore Australia and New Zealand: “Working with Sitecore, Reactive and Cricket Australia have created a best-in-class example of a highly successful online platform that engages visitors and accomplishes Cricket Australia’s key conversion goals. We were thoroughly impressed by how Reactive and Cricket Australia were able to extend Sitecore’s capabilities and I am proud to recognise and congratulate them.”

Other Winners:

Best Federal Government Site: Australian Army

Best State Government Site: Tourism Victoria

Best Financial Services Site: AustralianSuper

Best Education Site: Chisholm Institute

Best Entertainment Site: Village Roadshow for MovieWorld website

Best Azure Site: Australian National Maritime Museum for AQUA

Best Social/Community Site: Defence Alumni Network

Best eCommerce Site: Tyreright