Creative House Milinski Launches in Australia

Milinski, the creative house co-founded by internationally recognised visual artist Paul Milinski (above left) and experiential director Anthony Halprin (above right), has officially launched in Australia.

Partnering with brands across luxury, fashion, travel, and tech, the studio creates work that is seen, felt, and remembered, from cinematic campaigns and crafted content to spatial activations and signature experiences.

Milinski is known for crafting emotionally resonant brand worlds that live across digital storytelling, spatial design, and experience production, helping brands stand out with presence and cultural relevance.

Having shaped brand worlds for global icons including Cartier, Louis Vuitton, Hermès, Penhaligons, and Gucci across Europe and North America, Milinski now brings its distinct blend of design, storytelling, and experience-making to the Australian market.

“People don’t just want luxury, they need to feel something,” says Milinski. “Emotion is the driver behind every meaningful purchase. At MILINSKI, we’ve mastered the craft of building that emotional connection. Whether it’s on screen, in a space, or through story, we design experiences that people genuinely connect with and actually feel something from.”

Prior to Milinski, Halprin co-founded Sense Group Australia, delivering award-winning experiential work for global brands. At Milinski, Halprin leads strategy, partnerships, and growth.

“At a time where creative work is feeling interchangeable, brands come to us for something original, artist-led ideas that are emotionally resonant and commercially sharp,” adds Halprin. “We’re a creative partner for brands who want to show up with distinction, blending artistic vision with strategy to build work that’s both technologically progressive and authentic.”

Milinski’s practice bridges digital and physical realms offering strategy, creative direction, design, and execution across campaigns, content, spaces, and product collaborations.

With new projects already underway in Sydney and Melbourne, Milinski’s Australian presence marks the next chapter in its global expansion.

To learn more about Milinski, visit milinski.com.

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