Countdown to the 2025 Australian Effie Awards deadline: Monday, May 26
The 2025 Australian Effie Awards have extended the deadline for entries to Monday, May 26.
Ideally is offering free research credits to help plug any data gaps, and Effie judge Al Crawford is generously donating his time for one-on-one sessions to help sharpen your case (first in, best dressed).
For details or to book a session, get in touch with Lindsay Davies, Senior Effie Manager – lindsay@adcouncil.org.au.
Three new categories—Business to Business, Youth Marketing, and Performance Marketing—reflect the industry’s evolving focus. Agencies and brands are invited to showcase their hard-earned success after a year of crafting ideas, navigating challenges, and delivering campaigns worth celebrating.
Changes to the Insight & Strategic Thinking category will divide it into two divisions based on spend: over $2 million and under $2 million. Additionally, ACA has updated the ROI requirement across most categories to allow for alternative measures of success.
2024’s winning case studies are available for free download to ACA members. ACA will also host a free Effie ‘How-To’ webinar at 12:00pm AEDT on Wednesday 18 March.
With 30 categories, all entry details are on the Effie Awards website. On-time entries close 12 May 2025, with late entries accepted until 3 June with a late fee.
Finalists will be announced 19 July, with winners revealed at the Effie Gala Dinner in Sydney on 9 October.