Coopers celebrates 160 years with limited edition Regency Park Red Ale, packaging design via TABOO

Australia’s largest independent family-owned brewery, Coopers, is releasing a unique Australian style Red Ale to celebrate its 160th year anniversary with packaging design developed by independent agency TABOO.

Coopers Regency Park Red Ale is a new limited-edition release brewed using the finest ingredients and Coopers’ traditional ale techniques.

The packaging design celebrates iconic moments in the brand’s history. The unique can design also utilises the historic oval-shaped roundel.

Says Dane Falkström of TABOO: “This is the third year in a row we’ve had the honour of designing Coopers’ much anticipated limited-edition brew. We wanted to create something that marked 160 glorious laps around the sun in a progressive and tasteful way for today’s drinker. We hope everyone enjoys the design as much as they will the taste.”

Managing director and chief brewer, Dr Tim Cooper, said Regency Park Red Ale, which features the location of Coopers’ South Australian brewery, was the perfect addition to its portfolio in this milestone year: “Now, in 2022, we’re pleased to expand our portfolio with the limited-edition Regency Park Red Ale to mark the special occasion of our 160th birthday.”

Coopers Regency Park Red Ale has been carefully brewed to offer a twist on the classic Red Ale style which originates from Ireland.

Says Dr Cooper: “The use of drum-roasted caramel malts creates a rich red hue, while Coopers’ signature top fermentation and natural conditioning contributes to the full flavour and the cloudy appearance from the fine yeast sediment.

“A selection of all-Australian hops, including Eclipse and Melba, delivers a delicious hop-forward aroma. Drinkers can expect flavour notes of stone fruit, grapefruit, mint, and zesty orange peel.”

Coopers Regency Park Red Ale will be available in kegs and 375ml can format from late March.

It is the latest addition to the sixth-generation family brewery’s growing portfolio of craft style beers and follows the limited-edition Australian IPA (released in 2021) and Hazy IPA (released in 2020). Regency Park Red Ale has an ABV of 5.5% and a bitterness level of 40 IBU.