Connecting Plots to launch first campaign as new digital creative agency for Henkel’s Home Care Brands

Connecting Plots has been selected as the digital creative agency for Henkel’s home care brands.

The win follows a competitive pitch for Henkel that kicked off in February of this year and will see Connecting Plots design and execute all digital campaigns from now through to 2024. Included within this remit are the full range of Henkel’s home care brands, which includes Bref Toilet Care and Somat Dishwashing Products.

Says Tom Phillips, CEO, Connecting Plots: “We’re thrilled to be working with the team at Henkel. We’re excited by the huge potential that the brands have and love that the team at Henkel are so open to the bold and creative thinking that we pride ourselves on.”

As its first task, Connecting Plots has developed a new platform for Bref Toilet Care, named ‘Keep Your Happy Place Clean’, which celebrates the ‘sanctuary’ that is the beloved bathroom. The campaign will be rolling out in the coming weeks, alongside media agency Wavemaker and experiential agency The Live Agency.

Says Melissa Sherry, ANZ marketing director for laundry and home care, Henkel: “In partnering with Connecting Plots, we look forward to bringing innovative products and an exceptional experience to our consumers in the home care category. Connecting Plots impressed us with their creativity and strategic thinking during the pitch process and we are pleased to appoint them as our new agency.”

Connecting Plots has also been appointed as the digital creative agency for Henkel’s beauty care consumer portfolio.