Concrete Playground turns to street posters and Facebook ads to promote its events website
Sydney’s independent events website, ConcretePlayground, is rolling out Facebook ads and 5,000 tactical telegraph pole flyers around the city as it sets to launch in other markets.
The site, which was founded by former advertising executive Richard Fogarty a yearago, has revamped its Sydney site and is launching in Brisbane, Auckland and Melbourne within the month.
Concrete Playground will be collaborating with local musicians and artists for launch events in each city including collaborating with New Zealand musicfestival, Rhythm + Vines.
Concrete Playground willalso roll out editions of their Conspirators book and films to their target areas in thecoming months.
Fogarty said Concrete Playground has received visits from over 200,000Sydneysiders and he hopes the site will be just as successful in Auckland andBrisbane, two cities he describes as having thriving cultural scenes butlacking an online tool to point the city’s culture vultures in the rightdirection.
“Our highly skilled team of writers handpicks the best of what’shappening and updates the sites with international and local cultural news andevents each day,” he said. “Our readers are generally time-poor so we make iteasy for them by providing a shortlist of cultural inspiration, delivering thebest of the best via social media and a weekly e-newsletter.”
The three sites feature detailed reviews of trendy local bars andrestaurants, along with a geolocation tool that allows readers to choose aplace to dine or drink based on their current location or its proximity to anevent they are attending.
Members also have access to a calendar that offers event suggestionsbased on their personal preferences. Content can be recommended to friends thanks to the integration of aFacebook application, allowing members to create a personalised user profileand map out their own social schedules.
On 21st March, Concrete Playground will also launch a Melbourne site,introduce a mobile version for smartphones, and launch a new iPhone applicationthat allows the latest cultural happenings to be found easily.
11 Comments
Watch the Doris Do-gooders complain to the local councils about littering.
Such a sweet site!!
Love the new site guys. The more sydneysiders embrace the awesome things this city has the better. Nice work concrete playground.
Great site, albeit a bit slow at the moment.
Will your highly skilled team of writers handpicking the best of what’s happening actually be based in the other cities?
Yep, we have ten writers and an editor in Brisbane at present and are working with our partners in Auckland to develop a team over there. Some content, like film reviews or band tour previews, will be syndicated across as many markets as is relevant, so you may have a Brisbane writer previewing something happening in Sydney, and vice versa, from time to time.
The site is a little slow at present but we’re adding a few new bits of technology to speed things up.
Good stuff Rich. Your empire grows…
Looks killer, Fogs. Nice one.
Concrete Playground absolutely rocks.
Keep up the great work.
I just ate a curry, two raw beetroots and a fistful of glitter. I should be doing some fun shit later today.
So just what exactly makes this different from the Thousands?