Comrades to Action: New content agency CTA launches in Brisbane

A new kind of content agency has launched in Brisbane, promising to challenge the industry’s obsession with vanity metrics and surface-level creative. CTA (Comrades to Action) enters the market with a mission to build culturally relevant, strategically led campaigns that deliver real commercial impact.

Co-founded by Lisa Cameron (former Head of Social at Style Magazines) and Riria Taukamo (ex–Urban List and now proud founder of sister agency, Comradery Collective), CTA blends the insight of agency leadership with brand-side entrepreneurial experience. The result is a full-service agency purpose-built for brands that want more than likes, loops, or last-minute campaigns.

“Our goal isn’t just to launch another agency,” says Lisa Cameron. “It’s to fix what’s broken. Too many brands are stuck in a cycle of shallow content that doesn’t serve their strategy. CTA exists to break that cycle, with ideas that punch through and partners who don’t just show up to the brief, but stretch it.”

From content and paid social to branding, rebrands and always-on ecosystems, CTA offers end-to-end creative that’s backed by performance metrics and shaped by strategic rigour. Through exclusive partnerships with Comradery Collective (digital performance) and The Advertising Works (traditional and ATL media), CTA operates within a tight-knit network that delivers results across every channel.

“We’re not interested in surface-level work,” says co-founder Riria Taukamo. “Our sweet spot is founder-led, future-facing brands that want content with weight. That means creativity with character, strategy with teeth, and metrics that matter.”

With a combined 20+ years of experience across content, media and brand, the duo have designed CTA to be equal parts agency, studio, strategy lab and storytelling engine. Their client roster already includes a mix of fashion, beauty, hospitality, property and purpose-driven brands such as Secrets, Neptune Homes, Move Pilates, Hamilton Skin Studio, Tippler’s Tap, CER (a new electric vehicle company), and Talesca, a values-led renewable energy recruiter.

“CTA isn’t just a content agency, it’s a strategic storytelling engine,” says Cameron. “We’ve seen how the industry talks about ‘full-service’ and why it so often falls short. Our model is designed to stay boutique in feel, but powerful in execution.”

According to recent industry data, video-led brands experience 49% faster revenue growth, and 72% of consumers prefer to learn about products via video. CTA harnesses these insights with a results-first approach, helping brands turn scrolls into conversions.

“We’re not trying to be everything to everyone,” Cameron adds. “But if you’re a brand that’s tired of siloed thinking and fluffy reporting, we’re ready.”

www.wearecomrades.com.au | @we.are.cta

Pictured (L-R): Chris May, Lisa Cameron, Riria Taukamo

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