Compass Studio partners with Greenpeace on strategic communications roadmap

Compass Studio, an impact-driven PR and strategic communications agency, has partnered with Greenpeace to design and deliver a strategic communications roadmap aimed at reaching new audiences and energising the next generation of climate and nature advocates.

The engagement will see Compass Studio collaborate with Greenpeace’s Program and Engagement team on audience mapping, message testing, channel strategy and content pillars. Supported by a measurement framework to track awareness and engagement, the roadmap will guide priority moments and campaigns over the coming year, with a focus on youth mobilisation and community-led impact.

“Greenpeace is one of the world’s most recognised and impactful environmental organisations, and supporting their mission to connect with new communities is a career highlight,” says Natalie Dean-Weymark, Co-Founder and Co-Director of Compass Studio. “At a time when people want credible solutions and tangible ways to contribute, we’re proud to help shape communications that turn concern into action. This partnership is about more than awareness – it’s about empowering everyday Australians to feel part of the solution and to take action for a more sustainable future.”

Through this strategic communications roadmap, Compass will help Greenpeace sharpen its narrative and identify the platforms, stories and cultural moments that resonate most – ensuring the organisation not only expands its reach but also inspires lasting action from the next generation of Australians.

This partnership is in immediate effect, with Compass Studio supporting Greenpeace to engage audiences seeking meaningful ways to effect global change.