Compare Travel Insurance tells travellers how to stop their trip going rotton in newly released TVC
Compare Travel Insurance (CTI) is back once again with its newly released ad just in time for December’s peak travel period.
The campaign, labelled; “Do you know who I am?” features the website’s iconic holiday geek-guru Eugene Wylde in various unlucky holiday scenarios. This time he finds himself in Bora Bora with an unfortunate case of toothache.
Says Natalie Smith, marketing manager, Comparetravelinsurance.com.au: “The message of our December ad campaign is simple. Don’t let dental problems uproot your holiday dreams.
“Let’s face it, you can’t always rely on your holiday to run smoothly. Whether it’s toothache turning your trip rotten or a ghastly case of gastro landing you in hospital, medical fees abroad can run into the tens of thousands of dollars. The last thing you need on a relaxing, tropical escape is a massive medical bill.”
The frustration of a trip turned sour is a universal experience that Comparetravelinsurance.com.au believe is best conveyed through a bout of oddball humour.
Says Smith: “With the silly season just around the corner, it’s appropriate that our new ad puts the humour into holiday hurdle. Insurance is a sombre subject, but we don’t take ourselves too seriously. We are firm believers in the spirit of adventure- we simply advocate peace of mind so you can better enjoy your journey.
“We strongly emphasise the importance of travel insurance while staying true to our fun-loving, quirky brand. And never more so than in our latest campaign, where our support character Eugene, appears dressed as a giant tooth, holding a drill, in Bora Bora. He illustrates a painful travel scenario we’d all like to avoid.”
Client: Compare Travel Insurance
Directed/Produced: Simon Frost
Video Production Platform: 90 Seconds
Talent: Chad Richards
6 Comments
This is fucking shit.
the fuck is this shit?
Pardon your french.
That’s the worst
Ingrained in my brain. It’s certainly memorable.
Rotten….