Compare the Market launches ‘Meerkat Mondays’ campaign via VCCP Sydney

Compare The Market has launched ‘Meerkat Mondays’, a new membership program, via agency VCCP

 

The TVC  is backed by OOH, radio, OLV and social activity.

Says Michael Goodhew, general manager – brand, Compare the Market: “Meerkat Mondays is a really fun and rewarding way to engage with our customers. Compare the Market has always been about helping Australians look for a better deal in a way that’s Simples. Now with Meerkat Mondays it can be Simples and rewarding – it’s a win-win!”

Says Paul Sharp, creative director, VCCP Sydney: “I’m usually more movie than musical, but dancing meerkats in sparkly suits is definitely a happy place.”

Creative Agency: VCCP Sydney
Creative Director: Paul Sharp
Contributing Writers: Daniel Wood, Kat Topp
Producers: Sue Hind, Esme Fisher, Paul Friedmann
Senior Account Manager: Sannidhi Mehta, Daniel Wood
Group Account Director: Elizabeth Barnett
Managing Director: Suzie Roberts
Strategy Director: Josh Manning
Executive Planning Director: Kim Feitelberg

Production Company: Passion Pictures
Director: Dave Scanlon
Sound: SongZu
Composer: Adrian Sergovich

Client: Compare the Market
Brand and Campaign Coordinator: Amber Hagan
Brand and Campaign Manager: Carolina Perez Rebolledo
General Manager – Brand: Michael Goodhew
Chief Marketing Officer: Christopher Catchpoole