CommBank promotes travel options in new work via M&C Saatchi, The Drawing Arm and Manifold

M&C Saatchi Sydney and The Drawing Arm have recently approached Manifold, a specialist in CGI and retouching post production, to add their own creative touch to the ‘CommBank Travel Options’ campaign.

The campaign focuses on New York’s iconic Statue of Liberty, Rome’s Colosseum and London’s Tower Bridge. The brief, led by Ronojoy Ghosh and Chris Brailey was to portray each landmark being made from objects characteristic of the location.

Artists at Manifold began pre-visualising how each landmark could be assembled while en- suring the visual profile remained recognisable. Once this step was in place each element was meticulously created in 3D.

Manifold recognised early on careful consideration would have to be given to form and controlling colour disparity between objects. Part of the solution was a unifying colour grade and referencing common tourist vantage points to see if these translated well when composed in 3D.

From there a little artistic license and in-house magic was applied to ensure each digital sculpture faithfully represented its counterpart. Elements were then combined with photography in retouching to achieve the final result.

Says Damian Kozma, creative partner, Manifold: “This project is testament to the flexibility 3D brings to projects, freeing you to problem solve on the fly as things start to take shape. It becomes a major help when working with Art Directors ensuring a well-crafted result.”

Visit Manifold Sydney’s website: www.manifold.sydney.

Client: CommBank

Digital Designer: Richard Sellies (M&C Saatchi)