Colorsteel raises the roof standard in newly launched campaign via DDB Group Aotearoa

DDB Group Aotearoa and Colorsteel have launched a playful campaign to raise the standard of how New Zealanders choose the roof over their heads. The spot was directed by Sydney-based director Stuart Bowen.

 

When it comes time to decide on a roof, it can often seem easier to leave the decision making up to the designers or builders.

To make Kiwi homeowners pickier about choosing their roofing products, DDB Group’s latest campaign showcases Colorsteel’s legacy of durability, innovation and ingenuity through the lens of some of the most selective personalities we know, the household cat.

Says Ben Pegler, creative director of DDB Group Aotearoa: “When you’re building a home, New Zealanders should have the confidence to demand a superior roof …one that even your pickiest household member would choose.”

Pegler says that by heroing the true rulers of the house, the family cat, it urges homeowners to be just as picky as their furry counterparts and actively engage in selecting a more superior roof – one that’s made for New Zealand conditions and a New Zealand way of life: “They wouldn’t settle for anything less than the best, so why should you?”

Suzanne McKandry, head of marketing at New Zealand Steel, says the campaign serves as reminder of why being selective about the roof materials over your head matters: “For over 40 years, Colorsteel has helped create the spaces and the places where life happens, where families are raised and where memories are made. This campaign with DDB Group urges homeowners be more particular about a choosing a superior roof – one that will last for generations to come.”

The ‘Colorsteel’ campaign is in market now, integrated across TV, print, digital and social media.

Suzanne McKandry, Head of Marketing
Laura Clark, Senior Brand Manager

Creative Agency: DDB Group Aotearoa
Group Chief Creative Officer: Matty Burton
Chief Creative Officer: Gary Steele
Creative Directors: Ben Pegler / Rory McKechnie
Art Director: Connyr Snell
Copywriter: Cain Duff
Lead Business Partner: Karla Fisher
Business Partner: Jenny Travers
Chief Strategy Officer: Rupert Price
Planning Director: Laura Davies
Executive Producer: Judy Thompson
Agency Producer: Charlotte Glennon
Production Company: Good Oil
Executive Producer: Andrew McLean
Producer: Anna Stuart
Director: Stuart Bowen
DOP: Crighton Bone
Post Production Company: The Machine Room
Post production online: Stu Bedford
Editor: Dan Kircher
Soundtrack/composer/Music: Pete van der Fluit, Liquid.