Colony Group appoints Tracey La Spina as Lead Strategist across its expanding agency network

Colony Group continues to make waves in the Australian advertising industry, going from strength to strength with a progressive line-up of new initiatives. In its latest move, the group has appointed seasoned strategist Tracey La Spina as Lead Strategist across its portfolio, which includes Creative Outpost, Orange Digital, and Brand Acumen.

La Spina brings with her over 27 years of experience as a highly strategic business and marketing executive. She has developed marketing and growth strategies for some of the world’s most iconic brands, including Disney and McDonald’s.

While her brand portfolio is undeniably impressive, the true value of La Spina’s appointment lies in her deep understanding of client need-states. Having spent the first 20 years of her career on the client side in roles spanning brand, marketing, and managing director positions, Tracey has firsthand experience in driving business growth and aligning strategic direction with corporate goals. Notably, she served as Marketing and Innovations Director at Retail Food Group for nine years before transitioning into brand and strategy consultancy.

“She knows exactly where agencies often fall short in servicing client needs,” said Matt McCarthy, Managing Director at Colony Group. “Tracey’s experience on the front lines gives her a unique perspective and makes her an incredible asset as we continue to evolve our offering.”

In her new role, La Spina will be instrumental in shaping a fresh, client-first approach to agency strategy.

Says La Spina: “I’m excited to re-invigorate agency strategy processes and thinking and give clients more of what they really want.”

The Colony Group continues to build its reputation as a growth-focused agency, bridging the gap between consultancy and creative agency. Its integrated model spans strategic consultancy, brand, creative, media, digital, production, and social, delivering a unified solution to clients.

“We don’t want to be just another strategic and creative agency,” said McCarthy. “We’re committed to forming true partnerships with our clients, understanding all the intricacies it takes to grow a business. Tracey is the perfect fit to help us deliver on that promise and to drive the next chapter of growth for Colony Group.”