Colman Rasic creates integrated campaign to launch Cooper 62 JBWere Masters this Thursday

Sydney-based creative agency Colman Rasic launches a new integrated campaign for Coopers 62 Pilsner this Thursday. The work is tied to Coopers 62 sponsorship of the Australian JBWere Masters Golf Tournament, to be held in Melbourne next week.

VIEW THE SPOT

The integrated campaign consists of television, print, outdoor, experiential and online. It follows on from the hugely successful ‘You Know Who You Are’ launch campaign, which won Colman Rasic the Coopers 62 pitch just over a year ago.

“This campaign is the result of close strategic collaboration with the superb marketing team at Coopers 62. It’s also our first campaign for Coopers 62 to include television. The site in particular was really exciting to develop. Our digital team worked hard to create an entertaining, relevant way to engage with the brand and we’re very proud of the outcome.” comments Dejan Rasic, executive creative director of Colman Rasic.

As part of the idea, an innovative promotional website designed and conceived by Colman Rasic goes live this Monday at www.coopers62.com/golf

The site will also be accessible on specially designed digital kiosks at the Coopers 62 bar, within the Masters Tournament grounds. On the site, golfers and fans can design their own set of unique golf balls and go into a draw for the chance to win the ultimate golf trip to the Himalayas.

“Colman Rasic has once again delivered an intelligent and entertaining campaign idea. We’re very excited about this innovative tie-in with the Masters.” comments Ary Ganeshalingham, Marketing Manager for Coopers 62.

Agency: Colman Rasic

General Manager of Sales and Marketing: Mark Goulmy